Infopaket

Modern museum communications and popularization of cultural heritage

ОК.16

Обов’язкова дисципліна для ОП

First

2023/2024

6 Semester

4

1) to form knowledge about the specifics of modern museum communications; 2) teach how to analyze the content strategies of museums in Ukraine and the world according to certain parameters; 3) teach how to plan the museum's communication campaign, as well as justify the criteria for its effectiveness; 4) teach how to use communication technologies to popularize cultural heritage; 5) teach how to create basic informational materials; 6) to improve the presentation skills of the museum project

Distance form

1. To know - general information about the functioning of the museum and monument protection network in Ukraine and the world, - the history of Ukraine and the world. 2. To be able to - search for information from various sources, check it for reliability, - highlight the main theses in a large amount of information, - to carry out a comparative analysis. 3. Have elementary skills - works with scientific and educational and methodical literature, - competent writing and speaking, - self-presentations, - account management.

The course "Modern Museum Communications and Popularization of Cultural Heritage" involves familiarizing students with theoretical and practical aspects of communication activities, in particular with communication strategies, and is based on the effective use of digital communication channels, the creation of thematic visual and textual content. While mastering the discipline, students will learn the principles of developing a communication strategy; learn how to build a brand architecture using the practical example of a museum; learn the complex of traditional and innovative communication technologies, the specifics of their application in museum affairs and for the promotion of cultural heritage, the peculiarities of interaction with the media; will get acquainted with digital museum and monument protection technologies. In order to develop practical skills, they will learn to create basic informational materials.

1. Halvorson K. Content Strategy for the Web : Second edition. Berkeley, California : New Riders, 2012. 198 p. 2. Whatmough D. Digital PR. Emerald Publishing Limited, 2019. 172 p.

Planned educational activities and teaching methods - lectures, seminar classes, practical and independent work.

The control of the student's knowledge is carried out according to the modular rating system. The total number of student points is formed by the semester points received from all topics of two content modules (points received for modular control papers (in the form of tests); points received for completing individual tasks; points received for work in seminar classes, as well as points which are received for the final control work. The results of students' educational activities are evaluated on a 100-point scale. The criteria for evaluating a student's answer are: • complete disclosure of the issue • the logic of presentation • use of basic and additional literature • analytical reasoning, the ability to draw conclusions

Ukrainian