Linguistic imageology in the media
Course: Ukrainian philology and West European language
Structural unit: Educational and Scientific Institute of Philology
Title
Linguistic imageology in the media
Code
ВБ 2.6
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
3
Learning outcomes
PLO 2. Confidently use state and foreign languages for the implementation of written and oral communication, in particular in professional and scientific situations in state and foreign languages.
PLO 6. Apply knowledge of expressive, emotional, logical means of language and speech technique to achieve the planned pragmatic result and organize successful communication
PLO 7. Analyze, compare and classify different directions and schools in linguistics.
PLO 23.2. Knowledge of current research epistemes in modern media linguistics.
Form of study
Full-time form
Prerequisites and co-requisites
2.1. Know the basic concepts and categories of media linguistics.
2.2. To be able to analyze media texts of various genres.
2.3. Have elementary skills of media texts` creating.
Course content
Studying of main concepts and categories of the latest humanitarian paradigm - linguistic imagelogy, linguistic features of image creation in modern mass media, image tactics and strategies, language means of constructing meliorating and pejorative image texts.
Recommended or required reading and other learning resources/tools
1. Космеда Т.А. Аксіологічні аспекти прагмалінгвістики: формування і розвиток категорії оцінки. Львів: ЛНУ ім. І. Франка, 2000. 350 с.
2. Лисичкіна І.О. Імідж у сучасній лінгвістичній парадигмі. Нова філологія. 2012. No 54. С. 49-52
3. Медіалінгвістика : словник термінів і понять / Л.І. Шевченко, Д.В. Дергач, Д.Ю. Сизонов / за ред. Л.І. Шевченко. Вид. 2-ге, випр. і доп. Київ : ВПЦ "Київський університет", 2014. 380 с.
4. Теорія медіалінгвістики: підручник / Л. Шевченко, Д. Сизонов. Київ : ВПЦ «Київський університет», 2021.
5. Чекалюк В. Позитивний імідж держави і суспільства – результат ефективних комунікацій. Наукові записки Інституту журналістики. 2014. Т. 57. С. 247-251.
Planned learning activities and teaching methods
Lectures, seminar classes, independent work
Scientific report, analysis of image strategies in media communication, control test
Assessment methods and criteria
The credit is based on the results of the student's work throughout the semester and does not include additional assessment measures. The students who scored a total of less than 60 points during the semester must prepare material in the form of writing control works, essays, or, if necessary, write a final test.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline