Infopaket

Linguistic resource of PR technologies in the media

ВБ 2.02

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

4

PLO 3. Apply modern methods and technologies for successful and effective implementation of professional activities and ensuring the quality of research in a specific philological field PLO 5. Find optimal ways of effective interaction in professional team and with representatives of other professional groups of different levels. PLO 6. Apply knowledge of expressive, emotional, logical means of language and speech technique to achieve planned pragmatic result and organize successful communication PLO 15. Choose optimal research approaches and methods for the analysis of specific linguistic or literary material PLO 27.2. Knowledge of PR technologies in media communication.

Full-time form

2.1. Know the characteristics of language as a resource of social communication. 2.2. To be able to analyze the spheres of social communication according to the linguistic objectivity. 2.3. Possess elementary skills of linguistic analysis of media texts of various genres.

The specifics of PR-linguistics as a direction of humanitarian knowledge are outlined - in connection with the elaboration of main results of scientific observations in this field, the formation and dynamics of its terminology. The functional resource of media texts and genres of PR direction is studied, motivated by a combination of extra- and intralingual factors, correspondence to tasks and resources of media communication.

Lectures, seminar classes, independent work Scientific report (class presentation), practical tasks (text analysis), control test

During the semester - 60 points, exam - 40 points. To receive an overall positive grade in the discipline for the exam a student should get not less than 24 points (60%). The exam ticket consists of two questions: theoretical (50%), practical (50%), which are evaluated for 20 points each.

Ukrainian