Infopaket

Psychological foundations of PR

ОНД.05

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

3

PR5. Develop programs of psychological interventions (training, psychotherapy, counseling, etc.), conduct them in individual and group work, assess quality.

External form

1. The student must know: the basic concepts of social psychology, patterns of communication and interaction; means of socio-psychological influence; features of group processes; basic concepts of political psychology and psychology of advertising (image-making) 2. The student must be able to: operate with the conceptual and categorical apparatus of social psychology, political psychology, psychology of advertising (image-making), recognize and qualify certain socio-psychological processes and phenomena, apply methods of socio-psychological research of social groups and personality. 3. The student must have: the skills of theoretical analysis, planning and implementation of socio-psychological research, communication skills for presenting their own ideas, discussions and group work.

The aim of the discipline is to acquaint with the content and directions of PR-activities, psychological mechanisms and phenomena that form the basis of this activity and factors of its effectiveness, a set of psychological tools of PR-influence, preparation for the implementation of scientific and project research in the field of PR psychology. The course consists of two content modules. The first one is devoted to the study of the general methodological foundations of PR activities as a specific type of social communication and social interaction. The second - applied aspects of PR activities: the psychological foundations of external, internal and anti-crisis communications, Media Relations, the basics of corporate and personal image-making, social responsibility.

1. Black, S. (2013). Practice of Public Relations (4th ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/1626220/practice-of-public-relations-pdf 2. Cutlip, S. M., Center, A. H., & Broom, G. M. (2006). Effective public relations (9th ed.). Upper Saddle River,NJ: Pearson Prentice Hall. https://cutt.ly/v9n4IWS 3. Klymenko I. V. (2004). Sotsialno-psykholohichni zasoby tekhnolohizatsii Public relations u sferi marketynhu: Dys. kand. psykhol. nauk: 19.00.05 / Instytut sotsialnoi ta politychnoi psykholohii APN Ukrainy. Kyiv. [in Ukrainian]. 4. Bebyk V.M. (2005). Informatsiino-komunikatsiinyi menedzhment u hlobalnomu suspilstvi: psykholohiia, tekhnolohii, tekhnika pablik ryleishynz. Kyiv. [in Ukrainian]. 5. Kotler Filip., Li Nensi. (2005). Korporatyvna sotsialna vidpovidalnist. Kyiv: Ahentsiia «Standart. [in Ukrainian].

Lectures, seminars, individual student work

Assessment methods: Oral answers, participation in discussions, modular tests, individual creative work. The final assessment is made in the form of an exam. Organization of evaluation: Assessment is carried out during the semester for tasks performed by students as independent work, for prepared reports, as well as for the final examination task. A student is not allowed to take the exam if he/she scored less than 36 points during the semester. He/she is admitted to the exam if he/she completes 50% of the practical work provided for in the work plan. The minimal score to pass the exam is 24 points.

Ukrainian