Infopaket

Psychological technologies of Public Relations

ВБ.2.06

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

4

LO4. To make a psychological prognosis for the development of personality, groups, organizations. LO5. To develop programs of psychological interventions (training, psychotherapy, counseling, etc.), implement them in individual and group work, evaluate their quality.

1. Students shall know Students shall know the basic concepts of social psychology, regularities of communication and interaction, peculiarities of group processes; basic concepts of the psychology of advertising (imagemaking) and Public Relations, mechanisms of socio-psychological influence. 2. They shall be able to operate the operate with the conceptual and categorical apparatus of social psychology, the psychology of advertising (imagemaking) and Public Relations, to recognize and qualify certain socio-psychological processes and phenomena, to plan PR communication. 3. They shall have the skills of theoretical analysis, planning and implementation of socio-psychological research, communication skills for the presentation of own intelligence, discussions and group work.

The course purpose is to provide in-depth theoretical training in understanding the psychological nature and essence of Public Relations, mastering the theoretical and methodological principles of planning and implementing PR-technologies in various areas. The structure of the discipline includes 2 content modules. The first module is dedicated to the study of the general methodological principles of PR-activity management and the technologicalization of PR influence, familiarization with the main types of PR technologies in various spheres of activity. The second is to master various methods of psychological influence in PR and applied aspects of psychological support of PR-activities.

1. Zubarieva M. A. Prykladni antykryzovi PR-tekhnolohii. Ostroh : «Ostrozka akademiia», 2014. 162 s. [in Ukrainian]. 2. Kotler F., Li N. Korporatyvna sotsialna vidpovidalnist. Yak zrobyty yakomoha bilshe dobra dlia vashoi kompanii ta suspilstva. K.: Ahentsiia «Standart», 2005. 302s. [in Ukrainian]. 3. Li. Rich. Mify pro PR : pohanoho pablisiti ne buvaie ta inshi poshyreni khybni uiavlennia. Kharkiv : Fabula : Ranok, 2020. 270 s. [in Ukrainian]. 4. Gregory Anne. Planning and Managing Public Relations Campaigns. Kogan Page Ltd, London, 2010. 200 p. 5. Smith Ronald. Strategic Planning for Public Relations .Lawrence Erlbaum Associates, Inc., Publishers. London, 2022. 344 p. 6. Wilcox Dennis, Cameron Glen, and Reber Bryan. Public Relations: Strategies and Tactics, 11th edition, - Pearson Education, 2015. – 625 p.

Lecture, seminar, individual work

Assessment methods: recitations (speeches at the seminar, participation in discussions and debates, additional remarks), modular control tests, analytical independent work, creative independent work. Form of final control - credit. Organization of evaluation: Assessment is carried out during the semester for all types of work. The maximum number of points for work during the semester is 100. Evaluation during the study period (minimum 36 / maximum 60). A student is not admitted to the credit test if he scored less than 36 points during the semester. The maximum number of points that a student can score on the credit is 40 points, the minimum is 24 points. Rating scale: 0-59 - not credited; 60-100 - credited.

Ukrainian