Infopaket

Psychological basis of Public relations

ОК.06

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

3

LO5. To develop programs of psychological interventions (training, psychotherapy, counseling, etc.), implement them in individual and group work, evaluate their quality.

1. Students shall know the basic concepts of social psychology, regularities of communication and interaction, means of socio-psychological influence, peculiarities of group processes; basic concepts of political psychology and the psychology of advertising (imagemaking). 2. They shall be able to operate the conceptual-categorical apparatus of social psychology, political psychology, psychology of advertising (imagemaking), recognize and qualify certain social-psychological processes and phenomena, apply methods of social-psychological research of social groups and individuals. 3. They shall have the skills of theoretical analysis, planning and implementation of socio-psychological research, communication skills for the presentation of own intelligence, discussions and group work.

The course purpose is a familiarization with the content and directions of PR-activity, psychological mechanisms and phenomena that form the basis of this activity and factors of its effectiveness, a set of psychological tools of PR-influence, preparation for carrying out scientific and project research in the field of PR-psychology. The course consists of two content modules. The first is devoted to the study of the general methodological principles of PR-activity as a specific type of social communication and social interaction. The second - applied aspects of PR-activities: psychological foundations of external, internal and anti-crisis communications, Media Relations, corporate and personal image-making, social responsibility, etc.

1. Serhieieva I.V. Psykholohiia pablyk rileishnz : kurs lektsii / I.V.Serhieieva. – Sloviansk : vyd-vo B. I. Matorina, 2016. – 102 s. [in Ukrainian]. 2. Tykhomyrova Ye.B. Zviazky z hromadskistiu: navchalnyi posibnyk. Kyiv: NMTsVO, 2001 560 s [in Ukrainian]. 3. Tatenko V.O. Sotsialna psykholohiia vplyvu: Monohrafiia. K.: Milenium, 2008. 216 s. [in Ukrainian]. 4. Gregory Anne. Planning and Managing Public Relations Campaigns. Kogan Page Ltd, London, 2010. 200 pages. 5. Jefkins, F. Public Relations. London: Pitman Publishing, 1992. 340 pages. 6. Wilcox Dennis, Cameron Glen, and Reber Bryan. Public Relations: Strategies and Tactics, 11th edition, - Pearson Education, 2015. – 625 pages

Lecture, seminar, individual work

Assessment methods: recitations (speeches at the seminar, participation in discussions and debates, additional remarks), modular control tests, analytical independent work, creative independent work. Form of final control - exam. Organization of evaluation: Assessment is carried out during the semester for all types of work. The maximum number of points for work during the semester is 100. Evaluation during the study period (minimum 36 / maximum 60). A student is not admitted to the exam if he scored less than 36 points during the semester. The maximum number of points that a student can score on the exam is 40 points, the minimum is 24 points. Rating scale: 90-100: Excellent 75-89: Good 60-74: Satisfactory 0-59: Fail

Ukrainian