Term paper on "Research of international markets"
Course: International Economics
Structural unit: Faculty of Economics
Title
Term paper on "Research of international markets"
Code
ОК 16
Module type
Кваліфікаційна робота
Educational cycle
Second
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
2 Semester
Number of ECTS credits allocated
1
Learning outcomes
PLO 2. Develop, justify and accept effective
decisions on the development of socio-economic systems and
management of subjects of economic activity;
PLO 8. Collect, process and analyze statistical data,
scientific and analytical materials necessary for the solution of complex
economic tasks;
PLO 13. Assess possible socio-economic risks
consequences of management decisions;
PLO 15. Plan and carry out scientific and/or applied studies
research, make reasonable conclusions based on the results
research, present the results, argue their opinion;
PLO 19. Apply research methods of international and
global markets, justify effective strategies on this basis
output and activity.
Form of study
Prerequisites and co-requisites
For the successful preparation of a coursework, masters have
to master courses: "Marketing", "Business Marketing", "Market
Research", "International Marketing", "Statistics".
Course content
Objectives of the coursework: deep learning of the procedure,
formation of skills and abilities to implement international marketing
research in more than one foreign country for the purpose of implementation
comparative analysis of their attractiveness, definition of effective
forms of entry into the markets, development of the strategy of market activity and
allocation of resources.
Recommended or required reading and other learning resources/tools
Starostina A.O. Marketing research of national and
international markets: a textbook.-K.: LLC "Lazarii-Poligraf", 2012.
2. Strategic analysis of the attractiveness of national and
international markets. Study guide / A.O. Starostina,
Kravchenko V.A., Prygara O.Yu. / By general editor Prof. Starostina A.O. –
K.: "NVP "Interservice", 2021. - 271 p.
3. Malhotra N.K. Marketing studies. Practical
guidance. - M.: Izd. House "Williams", 2006.
4. Kumar V. International marketing research. – Prentice Hall, 2000
Planned learning activities and teaching methods
Writing and defending a term paper
Assessment methods and criteria
A condition for receiving a positive grade from the course work is
achieving at least 60% of the maximum possible number
points
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline