Infopaket

International marketing

ОК 28

Обов’язкова дисципліна для ОП

First

2021/2022

6 Semester

5

To understand the essence and goals of international marketing activities, to know its content, structure and stages, to be able to analyze the international market environment and conduct a strategic analysis of the potential of the international market, to use operational and tactical tools, to examine the effectiveness of international market management and to apply the modern approaches to the organization of international marketing management.

1. To know the principals and instruments of international entrepreneurship, patterns of the international economy development, the content of economic indicators, as well as methods of organizing and planning the internationalization of economic processes. 2. To be acquainted with the methods of analyze the factors of the market environment (SWOT-analysis), calculation the economic indicators, statistic data, secondary and primary information.

The course International Marketing considers the basic principles and methods of international marketing under globalization. The discipline consists of 2 modules: - the defining the conditions of international marketing activities - topics 1-5 - International marketing in the system of economic relations of modern business, the environment of international marketing, technology of international marketing research, marketing strategies of international business - the formation of the international product and market strategy of the enterprise - topics 6-10 - the formation of practical skills for the implementation of international marketing

textbook / O. L. Kanishchenko. – K.: Kyiv University Publishing and Printing Center, 2016. – 480 p. Kanishchenko O.L. International marketing in the activities of Ukrainian enterprises. Kyiv: VOC. 2007. – 407 p. Kanishchenko O.L. International Marketing: study text and cases: Textbook. K.: Publishing and polygraph center "Kyiv University", 2012. - 143 p. Starostina A.O. Marketing research of national and international markets: Textbook. - K.: "Lazarit-Polygraph" LLC, 2012 - 480 p.

Lectures, seminars, homework, individual project

Forms of assessment: 1) semester assessment: - homework check, oral report, modular test (Min. - 12 points, Max.-20 points). - homework check, modular test (Min. - 12 points, Max.-20 points). - presentation of individual project (Min. - 12 points, Max.-20 points). 2) final assessment in the form of exam

Ukrainian