Infopaket

Ьфклуештп

ОК 19

Обов’язкова дисципліна для ОП

First

2021/2022

5 Semester

5

PLO5. Apply analytical and methodological tools to substantiate proposals and make management decisions by various economic agents (individuals, households, enterprises and public authorities). PLO10. Conduct an analysis of the functioning and development of economic entities, to determine functional areas, calculate the relevant indicators that characterize the effectiveness of their activities. PLO 15. Demonstrate basic skills creative and critical thinking in research and professional communication. PLO 16. Be able to use data, provide argumentation, critically evaluate logic and to form conclusions from scientific and analytical texts on economics. PLO 25. Choose potentially attractive for international operations markets, analyze their features and structure, make market segmentation.

Know the basics of the modern economy at the micro, meso, macro and international levels; Be able to: substantiate economic decisions based on understanding the principles of economic systems and processes and using modern methodological tools.

The curriculum consists of the following content modules (2 content modules in each semester): Content module 1 "The essence of marketing", which is devoted to the essence and content of the management of the business entity on the principles of marketing. Content module 2. "Marketing Management", which considers the formation of product and market strategy of the organization.

1. Marketing. Study guide / Starostina A.O., Kravchenko V.A., Prygara O.Yu. / By general editor Prof. Starostina A.O. K.: "NVP "Interservice", 2020. 237p. 2. Marketing: terminological dictionary / Starostina A.O., Kochkina N.Yu., Zhurylo V.V., others. K.: NVP "Interservice" LLC. K, 2017. 215 p. 3. Marketing: textbook / A.O. Starostina, N.P. Goncharova, E.V. Krykavskyi et al. under the editorship A.O. Starostina K.: Knowledge, 2009. 4. Kochkina N.Yu. Marketing management: a study guide. K.: NVP "Interservice", 2019. 368 p.

Lectures, seminars, сase study, group tasks, individual project

Forms of assessment: - semester assessment: 1. 1) Modular control paper (minimum - 4 points, maximum - 8 points). 2) Homework check, participation in group projects (minimum - 6 points, maximum - 12 points). 2) Project presentation (max- 20/ min - 12 points); - final assessment in the form of exam:

Ukrainian