Infopaket

Public relations in international relations

ОК 12

Обов’язкова дисципліна для ОП

First

2021/2022

5 Semester

4

PLO 5. Know the nature and mechanisms of international communications PLO 9. Understand the role and features of the use of information and communication in modern international relations PLO 12. Analyze and evaluate communication campaigns at the international, state and corporate levels PLO 17. Develop and implement effective communication with target audiences to achieve political, economic and other goals of the subjects of international relations PLO 18. Apply technologies to form a positive image of the organization, political leader or country in the international arena PLO 20. Analyze the international media environment and determine the features of the use of media tools in the implementation of foreign policy interests of the world PLO 22. Use modern communication technologies in the field of international relations

Full-time form

Know: basic principles of the theory of international relations, basics of communication theory, basics of mass communication theory, basics of psychology. Be able to: determine the purpose and object of communication, choose the method of conveying information and receiving feedback Have basic skills: working with a computer, preparing presentations, literacy, formulation and logical presentation of one's own opinion

Module 1. Theoretical principles of public relations. Topic 1. Application of PR in modern practice. Topic 2. Development of a PR project. Topic 3. Publicity and public opinion in PR. Topic 4. Special PR-events and work with the media. Module 2. Specifics of international public relations. Topic 5. PR-communications of leading actors in international relations. Topic 6. PR-work with world media

Lectures, presentations, seminars, workshops, case studies.

Forms of assessment: the level of achievement of all planned learning outcomes is determined by the results of student work in seminars, the quality of preparation of written independent, tests, case studies, presentations and individual presentations. Semester assessment is carried out in the form of testing knowledge and skills: activity and quality of speeches, reports at seminars, participation in discussions, quality of prepared presentations, activity during the discussion of case studies and subject discussions (for 1st and 2nd module) - up to 15 points (lower level of positive assessment - 8 points). Modular test work from the 1st module - up to 15 points (lower level of positive assessment - 8 points). Modular test work from the 2nd module - up to 15 points (lower level of positive assessment - 8 points). Execution of individual written work (1 work) - up to 15 points (lower level of positive assessment - 8 points). Written works are accepted in due time.

Ukrainian