Infopaket

Psychological PR technologies

ДВС.2.06

Вибіркова дисципліна для ОП

Second

2021/2022

3 Semester

3

PR4. Make a psychological prognosis for the development of individuals, groups, organizations. PR5. Develop programs of psychological interventions (training, psychotherapy, counseling, etc.), conduct them in individual and group work, assess quality.

External form

1. The student must know: the basic concepts of social psychology, patterns of communication and interaction, features of group processes; basic concepts of advertising psychology (image-making) and Public Relations; mechanisms of socio-psychological influence. 2. The student must be able to: operate with the conceptual and categorical apparatus of social psychology, psychology of advertising (image-making) and Public Relations, recognize and qualify certain socio-psychological processes and phenomena, plan PR-communication. 3. The student must have: the skills of theoretical analysis, planning and implementation of socio-psychological research, communication skills for presenting their own ideas, discussions and group work.

The aim of the discipline is to provide in-depth theoretical training in understanding the psychological nature and essence of Public Relations, mastering the theoretical and methodological foundations of planning and implementing PR technologies in various fields. The structure of the discipline provides for 2 content modules. The first module is devoted to the study of the general methodological foundations of managing PR activities and the technologization of PR influence, familiarization with the main types of PR technologies in various fields of activity. The second is to master various methods of psychological influence in PR and applied aspects of psychological support of PR activities.

1. Zubarieva M. A. Prykladni antykryzovi PR-tekhnolohii : navch. posib. Ostroh : V-vo NU «Ostrozka akademiia», 2014. 162 s. 2. Kotler F., Li N. Korporatyvna sotsialna vidpovidalnist. Yak zrobyty yakomoha bilshe dobra dlia vashoi kompanii ta suspilstva. K.: Ahentsiia «Standart», 2005. 302s. 3. Li. Rich. Mify pro PR : pohanoho pablisiti ne buvaie ta inshi poshyreni khybni uiavlennia. Kharkiv : Fabula : Ranok, 2020. 270 s.

Lectures, seminars, individual student work

Modular tests, analytical work, creative work, oral report, addition. Form of final control: credit. Grade during the study period (minimum 36 / maximum 60): 1. Oral answers (speech at the seminar, participation in discussions, addition): - 20/12 points 2. Analytical work: - 24/14 points 3. Creative work: - 36/22 points 4. Modular tests: - 20/12 points The final assessment is carried out in the form of credit. A student is not allowed to pass if during the semester he scored less than 36 points. The maximum number of points that can be obtained by a student at the credit is 40 points, the minimum is 24 points. Grading: 60-100: Passed 0-59: Failed

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