Infopaket

Business modeling in the field of social entrepreneurship

ВБ 1.4.1.1.

Вибіркова дисципліна для ОП

Second

2021/2022

3 Semester

3

The task is to form students' knowledge of theoretical and practical aspects of social entrepreneurship, marketing and business modeling, the nature and scope, basic functions, principles, goals and objectives of social marketing and business modeling, features of social marketing, basic types and approaches before the introduction of social marketing. As a result of studying the discipline, students must learn to apply the mechanisms and tools of social marketing and business modeling, analyze modern determinants and trends in social entrepreneurship

knowledge of theoretical foundations of marketing, management, international strategic marketing, international strategic management possession of basic skills of search, processing and analysis of information from various sources

Topic 1. The essence of social entrepreneurship. The concept of social marketing. Topic 2. Features of the complex of social marketing. Models of changing social behavior. Topic 3. Models of changing social behavior. Social advertising is a communication technology for solving social problems. Topic 4. Structure and organization of social enterprise. Topic 5. Social reporting and audit. Topic 6. Definition of shareholders, partners and customers

Lectures, seminars

Evaluation is carried out according to the modular rating system. Assessment of students' knowledge is carried out by current control, and the final result of the student's work during the semester is evaluated on a 100-point scale. Current control: answers and presentations (up to 40 points), written analytical individual and group tasks, case studies (up to 40 points), final modular test (up to 20 points). The credit is set based on the results of the student's work throughout the semester.

Ukrainian