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Technologies of Political Advertising and Marketing

ВБ1.8

Вибіркова дисципліна для ОП

First

2023/2024

6 Semester

4

1.1 Know the history of the formation and development of technologies of political advertising and marketing. 1.2 Know the basics of general theoretical approaches to political advertising and marketing technologies. 2.1 Understand the meaning of the processes taking place among the subjects of political advertising and marketing (politicians and marketers). 2.2 Highlight the main contradictions and trends in the development of political advertising and marketing technologies in modern world and domestic public life. 3. Publicly present the results of independent work.

Full-time form

1. Be able to think analytically and have the skills to analyze texts, political messages. 2. Know the forms and basic models of socio-political activities of political actors. 3. Have basic analytical methods of socio-political research and analytics.

1. Development of technologies of political advertising and marketing in politics. 2. Technologies of political advertising and marketing as an object of sociological research. 3. Forms, types and means of political advertising and marketing. 4. Political advertising as a social technology. 5. Subjects of political marketing. 6. Technologies of political advertising in political communication. 7. Types of communicative political technologies. 8. Strategy of conducting advertising political campaigns in the media. 9. Mobilization political technologies in election campaigns. 10. Methods of sociological research on the effectiveness of political marketing.

1. Полторак В. А. Політичний маркетинг. – Дніпропетровськ, 2001. – 94 с. 2. Соціально-комунікативні технології в політиці: Таємниці політичної “кухні”: Монографія. – Львів: Видавництво Національного університету “Львівська політехніка”, 2007. – 332 с. (Розділ 3,4) 3. Кочубей. Л. Інженерія виборча // Політична енциклопедія. Ред.: Ю. Левенець (голова), Ю. Шаповал (заст. голови) та ін. - К.: Парламентське видавництво, 2011. - с.287 4. Шведа Ю.Р. Технологія виборчої кампанії. Основи електорального маркетингу та менеджменту: [навч-метод. посібник]. Львів: ЛНУ ім. І. Франка, 2013. – 340 с. (Розділ 1,2,3)

Lectures, practical lessons, individual work

1. Individual and group work in seminars: LR 1.1, LR 1.2, LR 2.1, LR 2.2, LR 3 - 40 points / 26 points. 2. Execution of control works: LR 1.1, LR 1.2, LR 2.1, LR 2.2 - 20 points / 10 points. Final assessment - exam, LR 1.1, LR 1.2, LR 2.2, LR 3 - 40 points / 24 points.

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