Infopaket

Technologies for media

ВБ 1.3

Вибіркова дисципліна для ОП

First

2023/2024

4 Semester

4

1.1. Know the conditions of media formation, as well as the main stages of formation of media research. 1.2. Know the basic models of media research. 2.1 Be able to determine the feasibility of using different strategies in the study of media. 2.2. Be able to design questionnaires depending on the chosen strategy of media research. 2.3. Take into account the differences that exist between text, context and discourse in media analysis. 2.4. Be able to choose the methodology and use congruent methods in media research. 3.1 Present an independent study using the studied methods of media analysis.

Full-time form

theoretical foundations of sociology, foundations of social communication and general methodological principles of research.

1. Theoretical and socio-political principles of media research. 2. Stages of formation of media research. 3. Varieties of media media research. 4. Methodology of media research. 5. Discourse and text. 6. Document analysis and content analysis in media research. 7. Intent-analysis in media research. 8. Research of advertising texts. Projective methods in advertising research.

1.McQuaill. D.Mass Communication Theory. 1987. Р. 300 – 352.

lectures, seminars, independent work, presentation

1. Reports on topics, participation in group discussions on topic: 1-10, РН 1.1, РН 1.2, РН 2.1., РН2.2 РН 2.3, РН 2.4, РН 3.1.1– 50 points /30 points. 2.Рerformance of control works on topic 1-4: РН 1.2, РН 2.1,Р. 12/6 points. 3. Preparation of presentations on topic 5,7, 8: РН 2.1, РН 2.2,Р.Н. 2.3., РН 2.4.- 20/10 points ((4 presentations of 5 maximum and 3 minimum points for each) 4.Writing an essay with on topic3, 4, РН 2.1, РН 2.2 ,РН 2.3,РН2.4- 6 /4 points. Final assessment: credit. Conditions for taking the test: for students who scored a lower number of points in the semester for the critical-minimum minimum - 60 points, to obtain the test it is mandatory to prepare presentations, write essays on missed topics.

ukrainian