Infopaket

Sociology of Advertising

ВБ7.2

Вибіркова дисципліна для ОП

First

2023/2024

4 Semester

3

1.1. Know modern theoretical and methodological approaches to the analysis of advertising as a social phenomenon. 1.2. Know the theoretical paradigms that reveal the basic concepts and categories of the sociology of advertising. 2.1. Be able to analyze the social context of advertising within the basic theoretical paradigms of sociology and adapt the basic parameters of the study of advertising as part of a system of social interaction to the conditions of everyday life of modern society. 2.2. To be able to freely and consciously use the terminological apparatus of sociology of advertising, to apply in practical sociological activities the basic methods of research of advertising campaigns.

Full-time form

1. Students’ knowledge of the basics of philosophy, psychology, sociology, economics and marketing. 2. Possession of skills of reading and critical analysis of social information and texts published in Ukrainian, English and Russian. 3. Possession of skills of analytical and exploratory methods of sociological empiricism.

Topic 1. Sociology of advertising as a branch of sociological knowledge. Topic 2. Advertising in the system of socio-cultural relations. Topic 3. Mechanisms of social influence of advertising. Topic 4. Social and political advertising. Topic 5. The sphere of consumption as a field of implementation of advertising activities. Topic 6. Sociological methods of studying the advertising impact.

Lysytsya N.M., Belikova Yu.V. Sociology of advertising: a textbook for students of higher educational institutions. - Kharkiv: KhNU named after V.N. Karazin, 2012. - 208 p. Mironov Yu.B., Kramar R.M. Basics of advertising. Textbook. - Drohobych: Posvit, 2007. - 108 p. Orishev A.B. Sociology of advertising. - Moscow: Infra-M, 2013. - 235 p. Popova N.V. Fundamentals of advertising: a textbook. - Kharkiv: Publishing House “VDELE”, 2016. - 145 p.

Lecture, seminar, independent work, individual task, presentation, thematic report

Group and individual work in seminars: LR 1.1, LR 1.2, LR 2.1, LR 2.2 - max 45 / min 27 points. Thematic report: LR 3.1, LR 4.1, LR 4.2 - max 15 / min 9 points. Individual task: LR 3.1, LR 4.1, LR 4.2 - max 15 / min 9 points. Presentation of individual task: LR 3.1 - max 5 / min 3 points. Test work: LR 1.1, LR 1.2, LR 2.1, LR 2.2 - max 20 / min 12 points. Final evaluation: course credit.

ukrainian