Media content research strategies
Course: Sociology
Structural unit: Faculty of Sociology
Title
Media content research strategies
Code
ДВА.3.02.09
Module type
Вибіркова дисципліна для ОП
Educational cycle
Third
Year of study when the component is delivered
2022/2023
Semester/trimester when the component is delivered
4 Semester
Number of ECTS credits allocated
4
Learning outcomes
1. Know the strategies of systemic media analysis.
2. Know the main theoretical approaches to understanding media, the evolution of theories about media.
3. Know the characteristics of modern new media: risks and prospects.
4. To be able to use various methodological approaches in media research.
5. To be able to justify and apply methods adequate to the scientific and practical task.
6. Be able to present research results.
7. Be able to independently and responsibly carry out a visual analysis of modern media.
Form of study
Full-time form
Prerequisites and co-requisites
1. Knowledge about the nature of the media and their functioning in society and in the online space.
2. Basic sociological knowledge of qualitative and quantitative methods of sociological research.
Course content
1. Theoretical approaches to the study of media.
2. Media research strategies.
3. Media research methodology.
4. Method of discourse analysis.
5. Content analysis method.
6. Visual analysis.
7. Methods of social media analysis.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lecture-discussion, independent work, project-research work, case-method, scientific-research method, practical class, presentation and discussion, seminar-training.
Assessment methods and criteria
- semester assessment:
1. Analytical review: PH1.1., PH2.1., PH2.3. - tip 6/ max 10 points.
2. Participation in the discussion, analysis of cases: РН1.2., РН1.3., РН2.2, РН2.3. - tip 12/max 20 points.
3. Presentation of own results of chamber media research: RNZ. 1. - that 6/ max 10 points.
4. Analysis of media photo materials on the topic of the dissertation: PH4.1. - tip 6/max 10 points.
5. PH2.2 test - type 6/max 10 points.
- final assessment:
written exam - 40 points. Minimum score of successful
passing (receiving an overall positive grade) the exam - 24 points.
- conditions of admission to the final exam: the applicant is not admitted to the exam if
the total number of points is less than the critical calculation minimum of 36 points.
Admission to the exam is to write the admission test.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Yuriy
Borysovych
Savelyev
Methodology and Methods of Sociological Research
Faculty of Sociology
Faculty of Sociology
Departments
The following departments are involved in teaching the above discipline
Methodology and Methods of Sociological Research
Faculty of Sociology