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Marketing research in business

Вибіркова дисципліна для ОП

First

2021/2022

6 Semester

6

PLO5. Organize search, independent selection, high-quality processing of information from various sources for the formation of data banks in the field of trade, logistics and environmental entrepreneurship. PLO6. Demonstrate the ability to work independently and in a team, to have interpersonal skills that allow you to achieve professional goals. PLO9. Know the terminology and have basic and structured knowledge in the field of trade, logistics and environmental entrepreneurship for further use in practice. PLO11. To use the knowledge of the forms of interaction of the subjects of market relations to ensure the activities of structures in the field of entrepreneurship and exchange activities. PLO14. Know the basics of regulatory and legal support of structures in the field of trade, logistics and environmental entrepreneurship and apply in practice.

1. Know the essence of economic doctrines about entrepreneurship, marketing and basic concepts, principles, laws and patterns of marketing in the enterprise. 2. To be able to evaluate, find the necessary data for their further analysis in the construction of strategies of the enterprise. 3. Have methods of analysis, modeling and forecasting and have skills in Ms Excel and PowerPoint.

The discipline of marketing research aims to form a scientific and methodological basis for a comprehensive study of the laws and patterns of marketing policy of the enterprise, to form students' skills and practical skills to find the necessary information in various methods to form a marketing strategy to take appropriate market position.

1. Косенков С. І. Маркетингові дослідження / С. І. Косенков. – Київ : Скарби, 2004. – 464 с. 2. Маркетинг. Навчальний посібник/ Старостіна А.О. Кравченко В.А., Пригара О.Ю., Ярош- Дмитренко Л.О./ За заг. ред. проф. Старостіної А.О. – К.: «НВП» Інтерсервіс», 2018. – 216с. 3. Маркетинг: термінологічний словник / Старостіна А.О., Кочкіна Н. Ю., Журило В.В. та ін. /За заг. ред. проф. Старостіної А.О. – К.: « НВП «Інтерсервіс», 2017.-154 с. 4. Полторак В. А. Маркетингові дослідження: навч. посіб. / В. А. Полторак ; рекоменд. МОН. – 3-тє вид., перероб. та доп. – Київ : ЦУЛ, 2014. – 340 с 5. Тєлетов О. С. Маркетингові дослідження : навч. посіб. / О. С. Толєтов. – К. Знання, 2010. – 299 с. 6. Чупріна Н. В. Методологія сучасних наукових досліджень : навч. посібн. для студ. вищ. навч. закл. / Н. В. Чупріна ; Київ. нац. ун-т технологій та дизайну. – К. : КНУТД, 2009. – 246 с.

Lecture, practice

semester assessment (MAX - 60 points / MIN - 36 points): Oral interview, discussion (PH1; 2.1; 3.2) - 10 points / 6 points; Solving problems (PH 1; 2.1-2.3; 3.1; 4) - 20 points / 12 points; Testing (PH1; 2.1-2.3) - 20 points / 12 points; Modular test (2 MCR, 10 points max. Each) (PH 1; 2.1-2.3; 4) - 20 points / 12 points; Independent work (1 written work, 10 points max.) (PH 1; 2.1-2.3; 3.2; 4) - 10 points / 6 points; Final test (RN 1; 2.1-2.3; 4) - 20 points / 12 points. The form of the exam is written work with tasks of different levels of difficulty. The final control is carried out in the form of a written test, which is evaluated with a maximum of 20 points and is conducted in one of the last seminars in the discipline. The final grade in the student's discipline is set based on the results of work during the semester as the sum of points obtained during the academic semester, including points obtained for independent work and the final test.

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