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International management and marketing

ОК 7

Обов’язкова дисципліна для ОП

Second

2021/2022

2 Semester

3

Assimilation by students of the categorical apparatus used in international management and in the implementation of international marketing activities. The peculiarities of the implementation of various international marketing strategies are studied. The system of knowledge about theoretical bases of the analysis of the environment of the international management and the international marketing environment, an estimation of its attractiveness for realization of foreign economic activity is formed Communication: ability to work in the international space, development of students' practical skills of teamwork. Autonomy and accountability: demonstrate an understanding of personal responsibility for professional and / or managerial decisions or suggestions / recommendations that may affect on the management system in the organization or the effectiveness of international marketing activities of business entities as a whole or its individual components.

1) Successful mastering of disciplines from the cycle of theoretical, professional and practical training. 2) Be able to collect, summarize and analyze information, perform analytical and organizational work in the preparation of research; to analyze the interconnected economic phenomena, processes, institutions at the macro and micro levels; to understand the driving forces and patterns of the historical process, etc. 3) Possess basic skills of economic-statistical and strategic analysis, skills of writing analytical reports, reviews and forecasts; theoretical and experimental research to solve economic problems; computer skills as a means of information management and information in global computer networks; skills of using modern standard methods of data processing (implemented in Microsoft Excel spreadsheet, etc.) and information presentation; skills of independent work.

Theoretical principles of international management. Information support in foreign markets. The environment of international marketing. Concepts of international marketing. International marketing research. International market segmentation. Access to foreign markets. International marketing communications.

1. Бутко М. Міжнародний менеджмент : підруч. / М. Бутко, І. Бутко, М. Дитковська. – К. : Вид-во «Центр навчальної літератури», 2018. – 412 с. 2. Гуткевич С. О. Міжнародний менеджмент : підруч. / С. О. Гуткевич, Г. В. Дмитренко, І. Г. Оніщенко, Ю. М. Сафонов; за ред. д.е.н., проф. Гуткевич С. О. – К. : Кафедра, 2015. – 535 с. 3. Міжнародний маркетинг: навч. посіб. / С. І. Чеботар [та ін.] ; за ред. проф. С. І. Чеботара. – Суми : Папірус, 2015. – 367 с. 4. Міжнародний маркетинг: навч. посіб. / Чернів. торг.-екон. ун-т Київ. нац. торг.-екон. ун-ту ; [уклад.: Лошенюк І. Р. та ін.]. – Чернівці : Книги–XXI, 2015. – 159 с. 5. Міжнародний маркетинг: навч. посібник / Т. В. Князєва, Ю. П. Колбушкін, С. В. Петровська та ін. – К. : НАУ, 2019. – 164 с. 6. Міжнародний маркетинг: підручник / [Я. С. Ларіна та ін. ; за ред. О. І. Бабічевої]. – Київ : Гельветика, 2018. – 451 с.

Lectures, seminars, analytical work

Assessment of the student's mastery of the material of the discipline is carried out by current and final control. Given the practical and applied direction of the discipline "International Management and Marketing", the dominant among the tasks of current control is a complex practical task, as well as the defense and presentation of work. Assessment of theoretical training (20%), assessment of practical training (80%).

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