Infopaket

Sociology of Advertising and Mass Communication

ОК20

Обов’язкова дисципліна для ОП

First

2021/2022

4 Semester

5

1. To know the basic principles of the essence, formation and development of mass communications and advertising and the evolution of the formation of research on these communicative practices. 2. Be able to use methodological procedures for the study of mass communications and advertising. 3. Presentation of personal opinion, discussion. 4. Preparation of own presentation on the study of mass communications and advertising.

Full-time form

1. Students’ knowledge of the basics of philosophy, psychology, sociology, economics. 2. Possession of skills of reading and critical analysis of social information and texts published in Ukrainian, English and Russian. 3. Possession of skills of analytical and exploratory methods of sociological empiricism.

1. Modern mass communication/media and their research. Topic 1. Sociology of mass communication as a special sociological theory. Theoretical approaches to the study of mass communication. Topic 2. Social processes in the media. Topic 3. News and their characteristics. Topic 4. The impact of mass media and their effectiveness. Topic 5. Media space and methodology of its study. Topic 6. Visuality as a characteristic of mass communication. Topic 7. Methodology of media research. 2. Advertising as a social phenomenon. Topic 8. Sociology of advertising as a branch of sociological knowledge. Topic 9. Advertising in the system of socio-cultural relations. Topic 10. Mechanisms of social influence of advertising. Topic 11. Social and political advertising. Topic 12. The sphere of consumption as a field of implementation of advertising activities. Topic 13. Sociological methods of studying the advertising impact.

1. Giddens E. Sociology / Translated from English; Scientific editor O. Ivashchenko. - Kyiv: Osnovy, 1999. 2. Kostenko N.V. Mass communication / Sociology. Ed. S. Makeyev. – Kyiv, 1998. 3. Luhmann N. The reality of the media. - Moscow, 2005. 4. Luhmann N. Reality of the mass media [Electronic resource]. - URL: https://gtmarket.ru/laboratory/basis/3001/3006 5. Chudovska-Kandyba I. Visual in the study of culture // Qualitative research in sociological practices: textbook. / Institute of Sociology of the National Academy of Sciences of Ukraine; Eds. N. Kostenko, L. Skokova. - Kyiv, 2009. 6. Shtompka P. Visual sociology [Electronic resource]. - Moscow, 2007. - 150 p. - URL: library.khpg.org/files/docs/1467544332.pdf 7. Lysytsya N.M., Belikova Yu.V. Sociology of advertising: a textbook for students of higher educational institutions. - Kharkiv: KhNU named after V.N. Karazin, 2012. - 208 p.

Lecture, seminar, independent work, individual task, presentation

1. Active work in seminars: 30 points (18 minimum points). 2. Execution of two tests: 15 points (8 minimum points). 3. Presentation of own research: 15 points (10 minimum points). Final evaluation: written exam (exam card contains two parts: test and two open questions) - 40 points. The minimum score for passing the exam is 24 points.

ukrainian