Infopaket

Marketing, management and innovation in biotechnology

Обов’язкова дисципліна для ОП

Second

2021/2022

2 Semester

4

PR01 Be able to perform a patent search, find and process the necessary scientific and technical information; independently file an application for an invention PR02 Know domestic and international law in the field of copyright. Be able to protect their intellectual property and avoid infringements of intellectual property of others. PR10 Introduce the most effective biotechnological methods and techniques in practical production activities based on the assessment of the effectiveness of advanced biotechnologies and taking into account the general trends in the development of new biotechnologies in leading countries.

Full-time form

1. Successful mastering of the courses "Fundamentals of Entrepreneurship", "Innovative business planning of scientific developments", "Professional and corporate ethics" 2. Knowledge of the theoretical foundations of psychology, sociology, economic theory. 3. Ability to analyze scientific sources and statistical information, process data and calculate key economic indicators. 4. Mastering basic skills: using Microsoft Office Word, Microsoft Office Excel, Microsoft PowerPoint.

The curriculum consists of the following content modules: Content module 1. FUNDAMENTALS OF ORGANIZATIONAL MANAGEMENT. Management: science, practice and art of management. Management revolutions. Prerequisites for the emergence of management science. The essence of the laws and laws of management. The concept and evolution of general principles of management. Content of general and specific principles of management. Content module 2. PRACTICAL TOOLS OF MARKETING AND INNOVATIVE ACTIVITY. The essence of marketing, types of marketing. Characteristics of marketing concepts. Functions, principles and objectives of marketing. Marketing researches. Methods of collecting primary information. The essence and structure of the marketing environment of the enterprise. Factors and indicators of the marketing macro environment.

1. Belorus T.V., Gorbas I.M. Management: practical work. K.: Taras Shevchenko National University of Kyiv, 2014. 471 p. 2. Management: textbook. allowance. [collective edition]; under total edition of I.A. Alexandrova. - Odessa: Astroprint, 2015. 388 p. 3. Management: textbook. allowance. [collective edition]; under total edition of G. A. Doroshenko. - Kharkov: VSV-Print, 2015. 299 p. 4. Management: questions and answers. Proc. allowance. [collective edition]; under total edited by G.E. Mosheka. Kharkiv: Disa plus, 2016. 940 p. 5. Marketing. Management. Innovations [Text]: monograph / ed. ed. S. M. Ilyashenko. - Sumy: Papyrus, 2010. - 620 p.

Lecture, practical classes, independent work

Semester assessment: 1. Modular control work 1 - PH 1.1; 1.2.; 1.3 - 10 points / 5 points 2. Modular test work 2 - PH 2.1 - 2.3 - 10 points / 5 points 3. Calculation and analytical tasks; performance, presentation and defense of individual and practical tasks - PH 1.1-2.2; 3.1; 3.2 - 40 points / 20 points 4. Oral answers, additions - PH 1.1. - 4.2 - 20 points / 10 points 5. Final control work - PH 1.1 - 2.2; 3.1 - 4.2 - 20 points / 10 points Final assessment: in the form of a test

Ukrainian