Infopaket

Innovation Management

ОК 1.13

Обов’язкова дисципліна для ОП

Second

2021/2022

3 Semester

9

PLO 7. Organize and communicate effectively across teams, professional groups, and globally. PLO 9. Вe able to communicate in national and foreign languages in professional and scientific environments. PLO 16. Demonstrate knowledge of marketing models of innovation diffusion and know to apply marketing methodology of disruptive innovative product to develop marketing strategies on hi-tech markets.

1. Know: lexical and grammatical bases of oral and written business English of business, management, marketing and finance. 2. Have the skills of marketing analysis and management evaluation of enterprises, processing and visualization of statistical data, digitalized processing of business data in Ukrainian and English.

Acquiring skills of oral and written communication in English in the field of innovation management; development and presentation of an innovation project proposal for a product or service; basics of Englishlanguage consulting in the field of international innovation cooperation; research and reporting on the international market of innovation proposals, job market for innovation process management and administration specialists, national and cultural specifics of business communication in the country of the potential partnership; business writing and public presentation of the project of an innovation.

1. Innovation Management: course learning materials for students of specialism 073 Management, educational programme: Innovation Management / developed by Аnastasiia Syzenko. – Кyiv: 2021 – 46 p. 2. Innovation Management (2014). AT Kearney Publication – 28 p. 3. Clayton Christensen, Michael E. Raynor, and Rory McDonald “What is Disruptive Innovation” (2015), https://hbr.org/2015/12/what-is-disruptive-innovation 4. Pitch Deck: https://pitch.com/templates/Startup-Pitch-Deck-4gHom74N2VxS4oekfg3YUsVd 5. Innovation management toolbox. Resource for mini cases. – available at: https://www.viima.com/the-innovation-archive/20-best-innovation-management-tools-choosingthe-right-one 6. Сизенко А.С., Петровський М.В., Дьячкова Я.О. Навчальник посібник Academic Writing in Economics. К.: «Ніка-Центр», 2019 – 96c. 7. Rosenwasser, D., & Stephen, J. (2011). Writing analytically. Cengage Learning.

Problem-oriented learning: practical classes, consultations, independent work.

Forms of student assessment: (max. 100 points / min. 60 points) 1. Oral interview, discussion (LO1; 2; 3, 4) - 10 points / 6 points; 2.Accomplishing projects (LO 1.1-1.3; 2.1-2.3; 3.1; 3.2, 4.1, 4.2) - 20 points / 12 points; 3. Testing (LS 1.1-1.3) - 20 points / 12 points; 4. Case studies (10 points max. each) (LO 2.1-2.3; 4.1-4.2) - 10 points / 6 points; 5. Self-study (2 written assignments, 5 points max. each) (LO 1.1-1.3; 2.3) - 10 points / 6 points; 6. Final test (LO 1.1-1.3; 2.1-2.2) - 20 points / 12 points.

English