Infopaket

Marketing

ОК 1.18.

Обов’язкова дисципліна для ОП

First

2023/2024

3 Semester

5

PRS 5. To apply analytical and methodical tools for substantiating proposals and making managerial decisions by various economic agents (individuals, households, enterprises and government authorities). PRS19. To use information and communication technologies to solve socio-economic problems, prepare and present analytical reports . PRS21. To be able to think abstractly, apply analysis and synthesis to identify the key characteristics of economic systems of various levels, as well as the peculiarities of their subjects' behavior. PRS22. To demonstrate flexibility and adaptability in new situations, in working with new objects and in uncertain conditions. PRS23. To show skills of independent work, demonstrate critical, creative, self-critical thinking

Successful completion of the courses "Economic theory and economic policy", "Microeconomics", "Management", "Demography".

The program of the academic discipline consists of the following content modules: 1. Content module 1. "Theory and practice of business management in the modern market environment", which is dedicated to the consideration of the essence of the marketing concept, market diagnostics the state of the company in the modern business environment. Important attention is devoted to disclosure specifics of management decision-making in relation to market and product strategies companies 2. Content module 2. "Development of enterprise marketing strategies", which is dedicated to the content and essence of the stages of the marketing strategy formation process enterprise, its practical implementation, as well as the development of a marketing plan.

1. Маркетинг: навчальний посібник / За ред.. А.О. Старостіної.- К.: «НВП Інтерсервіс», 2017. – 216 с.. 2. Маркетинг: термінологічний словник / Старостіна А.О., Кочкіна Н.Ю., Журило В.В. та ін. за ред. А.О. Старостиної. - К.: «НВП Інтерсервіс», 2017. – 154 с. 3. Промисловий маркетинг: Теорія, світовий досвід, українська практика: Підручник / За ред. А.О. Старостіної. – К.: Знання, 2005. - 764с. 4. Старостіна А.О. Маркетингові дослідження національних і міжнародних ринків: Підручник. – К.: ТОВ «Лазарит-Поліграф», 2012. – 480с. 5. Маркетинговий менеджмент: Підручник /Ф.Котлер, К.Л.Келлер, А.Ф. Павленко та ін.- К.: Видавництво «Хімджест», 2008. – 720 с. 6. Starostina, A., Sitnicki, M. W., Petrovsky, M., Kravchenko, V., & Pimenova, O. (2021).Marketing research in a transition economy of the turbulent world. Amazonia Investiga, 10(46), 51-70. (WoS) https://doi.org/10.34069/AI/2021.46.10.5

Lecture. Seminar class.

Semester assessment: presentation of mini-projects and five-minute essays (Min. – 36 points, Max. – 60 points); 1. Oral survey, discussion - 10 points / 6 points; 2. Presentation of mini-projects, cases - 30 points / 18 points; 3. Independent work (field work, business game) - 20 points / 12 points; Final assessment in the form of an exam – 40 points / 24 points.

Ukrainian