Infopaket

International Business Communications

ОК 11

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

6

1. Propose, justify and make effective decisions on the development of socio-economic systems and management of economic entities 2. Communicate freely on professional and scientific issues in the state and a foreign language orally and in writing 3. Assess personal performance, demonstrate leadership skills and the ability to manage staff and work as part of a team 4. Justify management decisions for effective business development, taking into account goals, resources, constraints and risks 5. Plan and perform scientific and/or applied research, make reasonable conclusions on the results of research, present the results, and reason their opinions

knowledge of general psychology, marketing and principles of public speaking

Discipline consists of two main modules: Module 1 - General approaches to form an internationalized system of business communications considers the place of communication in the company's international marketing system; features of the communication process in an internationalized business environment; psychological peculiarities of intercultural communications Module 2 - Practical aspects of forming an internationalized system of business communications in the digital world examines the principles of intercultural written and oral communications around the world; self-diagnosis of a business letter; report and presentation technique

Kochkina N.Yu. Marketing management: training. manual. - K.: Interservice, 2019. Marketing: terminological dictionary / A.O. Starostina, N.Yu. Kochkina, V.V. Zhurylo [etc.] / edited by A.O. Starostina K.: "NVP "Interservice", 2017. Kochkina N.Yu., Prygara O.Yu. Educational and methodical complex for ensuring the teaching of the academic disciplines "Business Communications", "International Business Communications". K.: Kyiv University Publishing and Printing Center, 2012. Marketing: textbook / A.O. Starostina, N.P. Goncharova, E.V. Krykavskyi [etc.] / edited by A.O. Starostina K.: Knowledge, 2009.

Lections, seminars, individual work, consultations

mini-projects, quizzes, international research project, examination

Ukrainian