Infopaket

International merchandise policy

ВБ 1.2.5 (МТ)

Вибіркова дисципліна для ОП

First

2023/2024

8 Semester

6

PLO 5. Apply analytical and methodical tools for substantiating proposals and management decisions are different economic agents (individuals, households, enterprises and bodies state authorities) PLO 10. Conduct analysis of functioning and development of economic entities, to determine functional areas, calculate the appropriate ones indicators that characterize their effectiveness activity PLO 12. Apply acquired theoretical knowledge for solving practical tasks in a meaningful way interpret the obtained results PLO 23. Show the skills of independent work, demonstrate critical, creative, self-critical thinking

1. Know: basic principles of marketing; peculiarities of marketing analysis environment; the general logic of the marketing management process; economic essence, role in the economy, characteristics and types of organizations; directions of promotion competitiveness of the organization. 2. To have the skills of analysis, synthesis, processing and visualization of statistical data, working with the legal framework.

The essence and content of the theoretical aspects of consumer formation are revealed the value of the product, which examines the history of the science of the product; principles commodity policy; methods and rules of classification and coding of goods. Under consideration practical aspects of forming the consumer value of the product under consideration characteristics of the product range; analysis of the effect of communication between products; ABC analysis; product quality indicators; types and forms of product information

Kochkina N.Yu. Marketing management: training. manual. K.: Interservice, 2019. 368 p. 2. Marketing: terminological dictionary / A. O. Starostina et al.; under the editorship A. O. Starostina. Kyiv: NVP "Interservice", 2017. 154 p. 3. Marketing. Study guide / Starostina A.O., Kravchenko V.A., Prygara O.Yu., Yarosh- Dmytrenko L.O. / In general ed. Prof. Starostina A.O. K.: "NVP "Interservice", 2018. 216 p. 4. Marketing: textbook / A.O. Starostina and others; under the editorship A.O. Starostina K.: Knowledge, 2009. 1070 p. 5. Birta G., Burtu Yu. Commodity science of food products. Special course. K.: Educational Center of literature, 2019. 424 p

Lecture, seminar class

Semester assessment of such types of work as: discussions, surveys, problem solving, testing, control work is carried out during classes that take place according to the schedule. The student's independent work consists in the systematic processing of normative - legislative acts and reports on the assessment of economic entities. Learned material subject to verification at each seminar session in the form of an oral survey. Besides, the results of independent processing of the material are checked in the form of short ones written works twice (during the module weeks), each of which is evaluated at a maximum of 5 points Missed lessons are made up by the student additional calculation tasks from the discipline

Ukrainian