Infopaket

Statistical methods in marketing research

2.1.5.

Вибіркова дисципліна для ОП

First

2023/2024

6 Semester

5

PLO 6. Apply appropriate economic-mathematical and statistical methods and models to solve economic problems PLO 11. Apply the acquired theoretical knowledge to solve practical problems and interpret the results PLO 12. Identify sources of information and understand the methodology for determining and methods of obtaining socio-economic data, collect and analyze the necessary information, calculate economic and social indicators PLO 13. Be able to work both independently and in a team

Distance form

1. Know: the basic principles of the theory of micro- and macroeconomics, the basic principles of enterprise operation, methods of mathematical statistics and probability theory, basic statistical methods of data analysis, models and methods of econometrics, methods and tools of marketing research, applied data processing programs. 2. Have the skills of statistical data processing and visualization.

Combining managerial competencies with the ability to process large data sets, make management decisions based on them, create new information and build business models based on them is the most pressing demand of the modern global market. The course "Statistical Methods in Marketing Research" will help to systematize and deepen knowledge about the types of data and certain methods of data analysis, as well as learn to analyze data and draw correct conclusions about the identified patterns using MS Excel and SPSS.

The purpose of the discipline - the formation of students' holistic system of knowledge to determine the impact of key parameters and characteristics of the marketing environment of the enterprise, indicators of performance and effectiveness of its marketing activities to justify appropriate management decisions, as well as gaining practical skills in integrated marketing data analysis tools and forecasting the development of major market processes, phenomena and individual characteristics.

Forms of student assessment: (max. 100 points / min. 60 points) 1. Laboratory work (10 works involving the performance of practical tasks by the student and the performance and defense of individual (homework)) - 5 points / 3 points for each. 2. 2 modular tests each of 20 points / 12 points. 4. Independent work - 10 points / 6 points.

Ukrainian