Infopaket

Marketing

1.22

Обов’язкова дисципліна для ОП

First

2023/2024

4 Semester

4

1. To know the theoretical and methodological foundations of the orientation of production and sales to satisfy the needs and requests of consumers, the formation and stimulation of demand, the organization of the effective work of the marketing service at the enterprise 2. To be able to develop and carry out measures to study the external and internal environments of the production and sales activities of the enterprise 3. To be able to plan and conduct various types of market research 4. Be able, based on the needs and requests of consumers, to develop and manage the nomenclature policy at the enterprise, to form a product sales system, to develop price strategies and the price policy of the enterprise, to form a system of stimulation and promotion of products to the market

Full-time form

1. Know: the basic principles of enterprise functioning; the general logic of the enterprise's market activity; basics of legislative regulation of business activity. 2. To have the skills of analysis, synthesis, processing and presentation of primary and secondary data, use of MicrosoftOfficeWord, MicrosoftOfficeExcel.

The essence and content of marketing, conceptual approaches to conducting business in market conditions are revealed. Key approaches to organization and marketing research, market segmentation are analyzed. The basics of the company's marketing product, price, communication and distribution policy are highlighted. The processes of developing marketing strategies and plans are studied. Approaches to the organization and control of marketing activities at the enterprise are considered.

Semester evaluation of such types of work as: analytical report, discussion, implementation of practical and case tasks, is carried out during seminar classes according to the schedule, in the auditorium specified therein.

Ukrainian