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Marketing and management in horticulture

Обов’язкова дисципліна для ОП

Second

2021/2022

1 Semester

3

To plan and organize works on engineering preparation of the territory, construction and maintenance of objects of garden and park economy of natural and cultural landscapes. Carry out effective management of garden and park facilities, natural and cultural landscapes, taking into account technological, legal, economic, environmental and other aspects. Organize the work of the team of project executors. Present the results of research in the field of horticulture to specialists and non-specialists.

Full-time form

1. Know: the principles of functioning of the organization, the main functions of management, features of marketing policies in the enterprise. 2. Have: skills of analysis, synthesis, processing of primary and secondary information for effective management.

The essence of the management process through the functions of management (planning, organization, motivation and control) in horticulture is revealed. Factors influencing the decision-making process are investigated. The essence of the concept of marketing in horticulture, as well as its types of diversity is determined. The components of the marketing complex are studied.

1. Zhilinskaya OI, Derkach OG Management. Workshop for non-economic specialties: a textbook. Kyiv: Pringeko, 2021. 328 p. 2. Kuzmin OS, Melnik OG Fundamentals of Management textbook. K.: “Akademvidav”, 2003. 416 p. e. Lyubitseva OO, Davydova OG Marketing in tourism: a workshop. IX .: Tapaca Shevchenko National University of Kyiv, 2018. 260 p. 4. Interdisciplinary dictionary of management teaching. way. / for ed. DM Chervaneva, OI Zhilinskaya. К.: Нічлава, 2011. 624 с. 5. Osovskaya GV, Osovsky O, A. Management: Textbook. 4th edition, revised and supplemented. - K .: Condor Publishing House, 2015. 563 p.

Lecture, seminars, practical classes, discussion, independent work

1. Oral interview, discussion 2. Solving problems C. Testing 4. Modular control work 5. Independent work (2 written works) 6. Final test work - final assessment in the form of a credit

Ukrainian