Infopaket

Sociology of public opinion

ВБ1.2

Вибіркова дисципліна для ОП

First

2021/2022

4 Semester

4

know the history and current state of sociology of public opinion; know the basics of general theoretical approaches to the sociology of public opinion, the content of basic concepts, theoretical positions and key concepts used by sociological science in the case of public opinion research; understand the meaning of the processes taking place among the subjects of public opinion, in particular, at the global, national, local levels; to highlight the main contradictions and trends in the development of both public opinion and sociology of public opinion, to independently understand issues related to the place and role of the media in modern world and domestic public life; publicly present the results of independent work.

Full-time form

1. Be able to think analytically. 2. Have the skills to analyze texts. 3. Have the skills to work with modern computer technology.

1 Sociology of public opinion in the system of sociological knowledge 2 Sociological interpretation of the phenomenon of public opinion. Public opinion as an object of sociological research 3 Theoretical approaches to the study of public opinion. The first attempts to study the opinion of the people (Plato, Aristotle and others). G. Tarde, G. Simmel on public opinion 4 W. Lippman on public opinion 5 Public opinion and the spiral of silence. E.-N. Neumann on public opinion. Public opinion research in Germany. Demoscopy. The spiral of silence: causes and consequences 6 Technology of public opinion research. Public opinion research program 7 Quantitative and qualitative strategy of public opinion research (DGS). Features of the sample in the case of using a quantitative strategy of public opinion research 8 Monitoring, its specifics and results 9 Exit floor and its characteristic 10 Public opinion and building civil society in Ukraine

1. Gudzenko OZ Sociology of public opinion: a textbook. DNU named after O. Gonchara, 2015. S. 98–139 p. 2. Ossovsky VL Sociology of public opinion. K .: HRC "Foliant"; VD "Stilos", 2005. - 186 p. 3. Public opinion: theoretical and methodological problems of research / For general. ed. Ossovsky; NAS of Ukraine, Institute of Sociology. - K .: Stilos, 2001. S. 93–124.

lectures, seminars, independent work

1. oral answer is provided in all seminars during the semester 2. paper. 3. test 1 4. test 2

ukrainian