Infopaket

Marketing

ОК 19

Обов’язкова дисципліна для ОП

First

2021/2022

7 Semester

5

PLO9. Understand the main features of the modern world and national economy, institutional structure, areas of social, economic and foreign economic policy of the state. PLO10. Analyze the functioning and development of economic entities, to determine the functional areas, to calculate the relevant indicators that characterize the effectiveness of their activities. PLO12. Apply the acquired theoretical knowledge to solve practical problems and meaningfully interpret the results.

1. To know the basic principles of enterprise operation; general logic of market activity of the enterprise; basics of legislative regulation of business activity. 2. Have the skills to analyze, synthesize, process and present primary and secondary data, use MicrosoftOfficeWord, MicrosoftOfficeExcel.

The essence and content of marketing, conceptual approaches to doing business in market conditions are revealed. The key approaches to the organization and conduct of marketing research, market segmentation are analyzed. The basics of marketing product, pricing, communication and distribution policy of the enterprise are covered. The processes of developing marketing strategies and plans are studied. Approaches to the organization and control of marketing activities at the enterprise are considered.

1. Маркетинг: бакалаврський курс: навч. посіб. / Ілляшенко С.М., Мішенін Є.В., Біловодська О.А., Божкова В.В., Карпіщенко М.Ю. та ін. / за ред С. М. Ілляшенка. Суми: Університетська книга, 2017. 1134 с. 2. Маркетинг. Навчальний посібник / Старостіна А.О., Кравченко В.А., Пригара О.Ю., Ярош-Дмитренко Л.О. / За заг.ред. проф. Старостіної А.О. К.: «НВП «Інтерсервіс», 2018. 216 с. 3. Armstrong G., Kotler Ph. Marketing: An Introduction. 13th Ed. Pearson, 2016. 642 p. 5. Kerin R., Hartley S. Marketing. 14th Ed. McGraw-Hill Education. 2018. 784 p. 6. William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. McGraw-Hill Irwin. 2013. 832 р.

lectures, seminars, self-dependent work

survey, analytical (creative, practical) tasks, case group tasks, analytical report, discussion, modular test, exam

Ukrainian