Infopaket

Market of tourist services

ДВВ.01

Вибіркова дисципліна для ОП

Second

2021/2022

1 Semester

5

RN1 Knowledge of advanced concepts, methods of research and professional activity on the border subject areas of tourism and recreation lecture Test, 15% RN4 Knowledge of regularities, principles and mechanisms functioning of tourist market lecture --//-- 15% RN 5 To be able to assess the situation tourist market, interpret the results research and predict development directions of the subject entrepreneurial activity in the field recreation and tourism Control (independent) work Performance on seminar 30% RN 12 Use communicative skills skills and technologies, to initiate introduction of methods of communicative management in practice of activity of subjects tourist business

External form

Successful completion of bachelor's level courses Know the peculiarities of market formation and functioning mechanism tourist services; specific features of tourism market models; methods assessment of the level of formation of the tourist market; current state of the market tourist services of different hierarchical levels and specialized tourist markets; problems of the national tourist market of Ukraine and their directions solution. Be able to apply the methodology of researching the market of tourist services for it analysis; determine the type of tourist market; determine competitive positions country or specific/specialized market; to assess competitiveness. Have elementary skills in search, selection, processing, presentation, analysis and synthesis of disparate characterizing data activity of the subjects of the tourist market and its condition of Ukraine in various markets of tourist services.

Educational discipline "Market tourist services" is aimed at studying the specific features of the formation and functioning of the tourist market, assessment of the impact of objective and subjective factors on the formation of tourist demand/supply, peculiarities of the species and spatial organization of the tourist consumer market services, the characteristics of the specifics of the functioning of the supply market and its subjects (global and national levels); on mastering the methodology research and evaluation of the practice of functioning of the tourist services market, on knowledge and understanding of the principles and criteria of typification of tourist markets, definition of models of their functioning, spatial patterns organization of the tourist process, which is considered at the macro-regional level and national levels.

1. Liubitseva O.O. Rynok turystychnykh posluh (heoprostorovi aspekty).Vyd. 3-ye, pererob ta dopovnene - K.:”Alterpres”, 2011.- 436 s. 2. O.Lyubitseva, V.Kiptenko, M.Malska, M.Rutynskiy, Y.Zan`ko, Y.Zinko KhIII.Geography of Tourism of the Ukraine /Geography of Tourism of Central and Eastern Europe countries.| [ed.Jerzy Wyrzykowski, Krzysztof Widawski]/- Wroclaw, University of Wroclaw, Institute of Geography and Regional Development, Departament of Regional and Tourism Geography, 2012.-519s. 3. Hontarzhevska L.I. Rynok turystychnykh posluh v Ukraini: navch.posibnyk.- Donetsk. Skhidnyi vydav.dim, 2008.-180 s. 4. Porter M.E. Stratehiia konkurentsii (Metodyka analizu haluzei i diialnosti konkurentiv). Per. Z anhl…- K., Osnovy, 1998.-390 s. 5. Sidorov M.V., Yurchenko O.Ie., Yurchenko S.O. Ukraina na svitovomu rynku turystychnykh posluh: suchasnyi stan ta perspektyvy rozvytku: monohrafiia.-Kh., KhNU im. V.N.Karazina, 2017.-256 s.

Lectures, seminars, self-study

Assessment in the form of credit based on the sum of points scored during the semester speeches at seminars. Seminars are held on topics in the form of discussion analytical material prepared by students in the form of a presentation at elaboration of the topic of the seminar ("round table" on the topic of the seminar), which gives the result in the sum of 30-60 points, + theoretical and methodological testing course questions (maximum 40 points). For students who have scored a total of less points than the minimum critical calculation - 30 points, in order to receive admission to the credit, it is necessary to complete an individual task on the topic "Strategic goals of sustainable development tourist market of Ukraine".

Ukrainian