Infopaket

Communication Technologies of Antiquity

ДВС. 1.16

Вибіркова дисципліна для ОП

First

2021/2022

8 Semester

3

PLO 2. Process information effectively: collect relevant information from a variety of sources, including professional literature and electronic databases, critically analyze and interpret it, organize, classify and systematize it. PLO 6. Use information and communication technologies to solve complex specialized tasks and issues of professional activity. PLO 11. Know the principles, technologies and techniques of oral and written texts of different genres and styles creation in Ukrainian, classical and a foreign language. PLO 15. Perform linguistic, literary and specific philological analysis of texts of different styles and genres in Ancient Greek and Latin. PLO 19. Have the skills of participation in scientific and / or applied research in the domain of philology.

Full-time form

Basic level of Ancient Greek and Latin language, prior study of Ancient literature, History of Ancient rhetoric, and History of Ancient Greece and Rome; acquaintance with modern communication-oriented linguistic methods.

The purpose of the discipline is to offer a systematic account of the forms, types and models of social communication, as implemented in ancient written texts and modern media. A key theme will be technologies of influence on a mass audience, in both ancient and modern contexts. Students will learn the five canonical procedures for the formation of a textual message and other key concepts of classical and modern rhetoric. The standpoint of the course is that ancient rhetoric is a highly developed field of application of communication technologies. The syllabus will show how ancient rhetoric serves as an important source for the theory of the communication, for the principles of argumentation, and for the formation and transmission of moral values and moral emotions. The prism of modern mechanisms of influence on mass audiences, from spin and image technologies to propaganda and informational wars, will shed new light on ancient experiences. In turn, the rhetorical methods described in the treatises of Aristotle, Cicero and Quintilian will open new perspectives on contemporary communication theory.

Городенко Л. Новітні медіа: конспект лекцій. – К., 2014. – 241с. http://journ.univ.kiev.ua/csc/wp-content/uploads/2020/11/NewMedia.pdf Поліщук А.С. Риторика Давньої Греції: доарістотелівський. – К.: Логос, 2018. – 355с. Різун В.В. Теорія масової комунікації: Підручник. – К.: Просвіта, 2008. – 260 с. Cobley P., Schulz P.J. Theories and Models of Communication. – Walter de Gruyter GmbH, Berlin/Boston, 2013. – 454 p. Crowley Sh., Hawhee D. Ancient Rhetorics for Contemporary Students. – Pearson Longman, 2004. – 462p. Heat M. Codifications of rhetoric // The Cambridge Companion to Ancient Rhetoric. – Cambridge/New York: Cambridge University Press, 2009. – P. 59-73.

Lectures; video materials and presentations (Microsoft PowerPoint); abstracts of scientific articles; independent work (preparation of materials on a given topic); tasks for independent work.

Knowledge control is carried out according to the ECTS system, which provides for a two-level assessment of course content: the assessment of theoretical training - learning outcomes ‘knowledge’ (1.1 - 1.5), which is 40% of the total assessment, and the assessment of practical training – ‘skills’ 2.1 - 2.4; ‘communication’ 3.1; ‘autonomy and responsibility’ 4.1–4.5, which is 60% of the total grade. Assessment of a semester’s work is made up of four components: 1. Oral answers: 1.1-1.5; 2.1-2.4; 3.1-3.3; 4.1-4.3, 4.5. Total/pass marks are 20/12 points. 2. Participation in the discussion of 1.1-1.5; 2.1-2.4; 3.1-3.3; 4.1-4.3, 4.5. Total/pass marks are 10/5 points. 3. Creative task: 7/10 points. 4. Report-presentation of scientific literature: 12/20 points. Final assessment: an exam. A detailed description of the forms, criteria, and organization of assessment is provided in the course program published on the official website of the Educational and Scientific Institute of Philology.

Ukrainian