Infopaket

Environmental marketing

Обов’язкова дисципліна для ОП

Second

2024/2025

1 Semester

4

PR01. To know and understand fundamental and applied aspects of environmental sciences. PR04. Know the legal and ethical norms for evaluating professional activity, developing and implementing socially significant environmental projects in the conditions of conflicting requirements. PR05. Demonstrate the ability to organize collective activities and implement complex environmental protection projects, taking into account available resources and time constraints. PR08. Be able to clearly and unambiguously convey professional knowledge, own justifications and conclusions to specialists and the general public.

Full-time form

1. Know the content of the educational disciplines "Introduction to ecology", "Economics of nature use". 2. To be able to independently apply knowledge of general ecology, economics of nature use and other educational disciplines to solve specific scientific and practical problems; to work with scientific and scientific-methodical literature. 3. Possess basic system analysis skills.

In the course students study the essence, content and importance of environmental marketing in the activities of modern enterprises. 2 modules are considered: 1). "Origin and essence of ecological marketing" - the module is devoted to the study of the specifics of ecological marketing, factors of development of ecological needs and ecological goods, analysis of types of ecologically oriented consumer behavior and their motivation to consume ecological goods. 2). "Peculiarities of application of ecological marketing in Ukraine" - the module focuses on the development of the market of ecological goods in the world and Ukraine, features of promotion of ecological goods on the market, procedure of ecological marking and optimization of expenses for promotion of ecological goods.

1. Глосарій зеленого бізнесу : українсько-німецько-російсько-англійський / В. Базилевич, Д. Вальтер, В. Хартман [та ін.] ; наук. ред. : В. Базилевич, Д. Вальтер. - К.: Знання, 2010. 2. Прокопенко, О.В. Екологічний маркетинг: навчальний посібник / О.В. Прокопенко - Київ: Знання, 2012. - 319 с. 3. Екологічний маркетинг: Навч. посібник / Вічевич А.М., Вайданич Т.В., Дідович І.І. Дідович А.П. - Львів: УкрДЛТУ, 2003. - 248 с. 4. Маркетинг : підручник / А.О. Старостіна, Н.П. Гончарова, В.Я. Заруба, О.Л. Каніщенко, Є.В. Крикавський та ін.; за ред. А.О.Старостіної. - Київ : Знання, 2009. - 1070с.

Lecture, practical classis, independent work

Semester assessment: − Modular control work 1 – RN 1.1 – 2.5. (topic block of Chapter 1) 20 points / 10 points. − Modular control work 2 – RN 1.1 – 1.5, 2.1 – 2.5 (block of topics Section 2) – 20 points / 10 points. - Essays and presentations on current issues ecological marketing - RN 1.1. - 2.5 – 15 points / 7.5 points. - Preparation of presentations on group and individual projects - RN 4.1 - 15 points / 7.5 points. - Oral answers, situational exercises - RN 1.1. - 4.1. – 15 points / 7.5 points. − Addendum / discussion - RN 1.1. – 3.2 – 15 points / 7.5 points. Final evaluation of the educational component: in the form of credit

Ukrainian