Infopaket

Marketing

Вибіркова дисципліна для ОП

First

2024/2025

8 Semester

3

PR13. Be able to carry out a feasibility study for the production of biotechnological products for various purposes (determining the need for the target product). PR18. Be able to predict the effectiveness and consequences of the implementation of environmental protection measures PR22. Be able to take into account social, environmental, ethical, economic aspects, requirements of labor protection, industrial sanitation and fire safety when forming technical solutions

Full-time form

1. Successful study of basic economic categories 2. Knowledge of the theoretical foundations of psychology, sociology, economic theory. 3. Ability to analyze scientific sources and statistical information, process data and calculate basic economic indicators. 3. Possession of elementary skills: using Microsoft Office Word, Microsoft PowerPoint.

The curriculum of the discipline consists of the following content modules: Content module 1. THEORETICAL PRINCIPLES OF MARKETING ACTIVITIES Approaches to defining categories used in the marketing system. Specifics and principles of marketing management at the enterprise. Laws and patterns in marketing management, diagnostics and components of the marketing complex. Marketing information system at the enterprise. Marketing information system. Marketing research: essence, classification, stages. Content module 2. . PRACTICAL ASPECTS OF MARKETING Essence and classification of consumer goods and industrial goods. Objectives of assortment policy. Marketing product policy of the enterprise. Marketing sales policy. Price, methods and models of pricing in marketing. Competitiveness of the product and enterprise. Methods of assessing competitiveness. Features of marketing innovations; methods and principles of implementation at enterprises. Marketing strategies: classical and modern approaches.

1. Bondarenko V.M., Polishchuk I.I., Sharko V.V. Marketing Management: Textbook. Vinnytsia: Publishing and Editorial Department of VTEI KNTEU, 2016. 224 p. 2. Zharska I.O. Marketing Workshop: Theoretical Foundations, Tests, Tasks, Case Studies. [text]: Textbook. Odesa: Atlant VOI SOIU, 2016. 284 p. 3. Marketing: Textbook. / S.G. Firsova – Zhytomyr State University named after I. Franko. – 2013. – 324 p. 4. Marketing. Textbook / Starostina A.O., Kravchenko V.A., Prygara O.Yu., Yarosh-Dmytrenko L.O. / Edited by prof. Starostina A.O. – Kyiv: “NVP “Interservice”, 2018. – 216 p. 5. Netreba I.O. Fundamentals of marketing: a textbook for students of non-economic specialties. – Kyiv: VikPrint, 2013. – 124 p. 6. Netreba I.O. Management. Practical course: a textbook.– Kyiv: Naukova Stolytsia 2020. – 150 p. 7. Interdisciplinary dictionary of management: Textbook. [collective edition] edited by D. M. Chervanov, O. I. Zhilinskaya. Kyiv: Nichlava, 2011. 624 p.

Lecture, seminar, independent work

- current assessment: 1. Modular test 1 – RN 1.1-1.3 – 10 points/ 5 points 2. Modular test 2 – RN 2.1 – 2.3 – 10 points/ 5 points 3. Analytical tasks, presentation, completion of individual and practical tasks – RN 1.1.-1.3; 2.2; 2.3; 3.1; – 40 points/ 20 points 4. Oral answers, additions - RN 1.1. – 3.2 – 20 points/ 10 points 5. Final test - RN 1.1. – 3.2 – 20 points/ 10 points - semester assessment: in the form of a tes

Ukrainian