Infopaket

Modern methods of promoting a virtual tourism product

ВБ.2.2.3

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

6

PLO3. Apply modern digital technologies, methods and tools of research and innovation to solve complex problems in the field of tourism and recreation. PLO5. To carry out a comprehensive analysis and evaluation of the functioning of the tourism market at different hierarchical levels, to predict trends in its development. PLO6. Analyse and evaluate the activities of tourism market players, plan the results of their strategic development. PLO7. Organise cooperation with stakeholders, form mechanisms of interaction between tourism market players, taking into account aspects of social and ethical Translated with DeepL.com (free version)

Full-time form

1. Knowledge of the basics of Quality management of tourist services, 2. Ability to apply approaches to project management in tourism and recreation, 3. Ability to apply approaches to Sustainable Tourism Management 4. Possession of skills in geospatial planning and management in the field of tourism and recreation, tourismology, quality management of tourist destinations. Knowledge of theoretical foundations of modern methods of promoting a virtual tourism product is the formation of a system of theoretical knowledge on the algorithm for applying innovative technologies, influence marketing, Internet marketing, Internet advertising, promotional videos, popular social networks in promoting a virtual tourism product in the virtual space market.

The discipline "Modern methods of promoting a virtual tourism product" includes two content parts: 1. Virtual tourist product; 2. Modern methods of promoting a virtual tourist product. The discipline is focused on studying the features, acquiring skills and abilities in the application of current methods of promoting a virtual tourism product; mastering modern methods and tools for its development, planning, implementation and further development. This component of the educational programme includes: familiarisation with innovative technologies in the tourism industry and space virtualisation; disclosure of the definition and specifics of the use of a ‘virtual tourism product’ in the tourism market Translated with DeepL.com (free version)

1. Bahriy, M & Kushnir, L & Terletska, O & Marteniuk, U. (2023). The influence of global factors on the development of the tourism and recreation industry. Bulletin of Kherson National Technical University. 172177.10.35546/kntu2078-4481.2022.4.25. 2. Balatska, Nataliia & Radkevych, Larysa & Robul, Yurii & Vdovychena, Olha & Strenkovska, Anna (2022). Digital technologies and digital marketing: new opportunities for the tourism and hotel and restaurant business. Financial and credit activity problems of theory and practice. 6. 424-432. 10.55643/fcaptp.6.47.2022.3924. 3. Gerashchenko, Y. (2020). Social network instagram as a means of promoting a youth tourism product: practical experience in the training of tourism professionals. Means of educational and research work. 76-87. 10.34142/2312-1548.2020.55.06.

lecture classes seminar classes consultations independent work

Knowledge control involves a two-level assessment of the material learned, in particular, the assessment of theoretical training (60%), which includes the definition of modern methodological problems of the topic (50%), feasibility and coherence of proposals (25%), the degree of originality (25%), and the assessment of practical training (40%), which includes the ability to assess the problem (30%), identification of ways and methods of solving a problem that has arisen or may arise (35%), and outlining ways to solve specific (extraordinary) problems (35%). The course has 2 content parts. Classes are held in the form of lectures and seminars. The course includes one written thematic control work with tests and open questions.

Ukrainian