Infopaket

Start-ups in tourism and recreation (Scientific seminar)

ОК 10

Обов’язкова дисципліна для ОП

Second

2023/2024

4 Semester

12

PRN3. Apply modern digital technologies, methods and tools for of research and innovation activities for solving complex tasks in the field of tourism and recreation. PLO4. To analyse geospatial organisation of the tourism process, design its strategic development on the basis of of sustainability. OOI5. Carry out comprehensive analysis and evaluation of functioning of the tourism market at different hierarchical levels, forecasting trends of its development. PLO 13. To plan, organise and perform scientific and applied research in the the field of tourism and recreation, choose methods and tools of research, to put forward and test hypotheses, justify conclusions.

1. Knowledge of theoretical foundations of quality management of tourist services/quality management of tourist services, psychology and sociology of tourism, project management in tourism and recreation, sustainable tourism Management/ sustainable tourism management. 2. Knowledge of theoretical foundations of marketing in tourism. 3. Ability to master modern marketing and analytical methods and methods of working with modern databases and models in tourism. 4. Possession of basic approaches to the use of quantitative and qualitative methods in the organisation of marketing research in tourism.

Academic discipline ‘Start-up in tourism and recreation (Scientific seminar)’ is focused on studying the features, acquiring skills and abilities development and management of start-up projects, mastering the methods and tools for their planning, organisation, implementation and development. The component of the study programme involves the study of procedures, methods and technologies of start-up project management. The discipline includes familiarisation with with the tools for managing start-up projects, their business modelling and business planning, study of marketing management technologies, development methods, investment support, procedures for transforming of a start-up into a legal entity in real market conditions in the tourism and recreation.

1. Adizes I. The ideal leader. Why it is impossible to become one / Itzhak Adizes: trans. from K.: Nash format, 2017. - 288 p. 2. The main trends in the development of start-ups in Ukraine - problems, obstacles and opportunities. Ukraine - problems, obstacles and opportunities. 2018. URL : https://www.civicsynergy.org.ua/wp content/uploads/2018/ 04/Osnovni- tendentsiyi-rozvytkustartapiv-v-Ukrayini-1-1.pdf 3. Startup for a million. How Ukrainians make fortunes on technology. Kharkiv: Vivat, 2018: Vivat, 2018. 224 p. 4. Sources of financing for startups in Ukraine. Investments: practice and experience: scientific and practical journal of the Black Sea Petro Mohyla Black Sea State University. 2020. No. 1. С. 73-78.

Practical classes, individual work

the level of achievement of all planned learning outcomes is determined by the results of the development of start-up projects, blitz surveys, defence of start-ups based on the results of individual tasks, writing a final test and defending startup projects, and passing a test.

Ukrainian/English