Infopaket

Business Model of a Company

ВК 10

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

4

Apply the acquired theoretical knowledge to solve practical problems and meaningfully interpret the results. Demonstrate basic skills of creative and critical thinking in research and professional communication. Master the skills of oral and written professional communication in state and foreign languages. Be able to think abstractly, apply analysis and synthesis to identify key characteristics of economic systems of different levels, as well as the behavior of their subjects. Show skills of independent work, demonstrate critical, creative, self-critical thinking.

- know the basics of portfolio analysis, tools for strategic management, principles of business planning and the main sections of the business plan, modern technologies for studying major market trends, principles of partnership, organizational and legal forms of enterprise activities, competitive strategies, main finance sources of economic performance, etc .. - have the skills of public speaking, working with primary sources, processing and visualization of information, working in a team or small group, critical analysis, communication in a foreign language.

Historical basis of forming the business model is revealed. The key elements of a company’s business model are analyzed. Features of formation and optimization of business processes of the company in order to maintenance its competitiveness, are considered. The main problems of building business modeling are identified and current methods of improving different types of business models are studied.

1. Bland D. and Osterwalder A.. Testing Business Ideas: A Field Guide for Rapid Experimentation. Wiley, 2019. – 368 p. 2.Kim W. C.; Mauborgne R.. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2004 – 256 p. 3.Osterwalder A., Pigneur Y, SmithA.Value Proposition Design: How to Create Products and Services Customers Want. Wiley, 2014. – 320 p. 4.Osterwalder A. and Pigneur Y.. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley, 2010 – 288 p.

Lecture, practical clsss, individual student’s self-study, pass/fail test

Semester’s points: 100 max/60 min 1. Control Paper 1 – LO 1.1 – 1.2, 2.1 – 2.3 – 10 points / 6 points 2. Individual Task – LO 1.1 – 1.2, 2.1 – 2.3, 3,4 – 25 points / 15 points 3. Case study LO 1.1 – 1.2, 2.1 – 2.3, 3, 4 – 25 points / 15 points 4. Discussion LO 1.1 – 1.2, 2.1 – 2.3 10 points / 6 points 5. Тest LO 1.1 – 1.2, 2.1 – 2.3 – 10 points / 6 points 6. Final test LO 1.1 – 1.2, 2.1 – 2.3 – 20 points / 12 points

English