Marketing of financial services
Course: Financial Institutions and Risk Management
Structural unit: Faculty of Economics
Title
Marketing of financial services
Code
ВБ
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
6
Learning outcomes
Form of study
Full-time form
Prerequisites and co-requisites
basic knowledge in the field of finance in accordance with the "Program of entrance examination for the educational and professional program "Financial institutions and risk management"";
possession of elementary skills of mathematical modeling, forecasting, methods of economic analysis, working in Excel.
Course content
This educational discipline is devoted to the study of the theoretical and methodological foundations of the complex system of selling financial services, which is aimed at meeting the needs of specific consumers and obtaining profits based on the study and forecasting of the money market. Students should get an idea of modern methods of studying the money market and the market of financial services, forecasting them
conjuncture, development of financial organization development strategy, which are used in international and domestic practice. The course is built using modern Western and domestic financial literature.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
The goal of the discipline is the consistent formation of the knowledge system of the basic provisions of the theory and practice of financial services marketing in future specialists; training of masters of this level, who will be well versed in the methods of studying the money market and the market of financial services and forecasting their conjuncture, will develop, based on this, a strategy for the development of operations of a financial organization.
Assessment methods and criteria
The assessment is formed according to the modular rating system, which provides for a two-level assessment of the learned material, in particular, the assessment of theoretical training (40%) includes: oral presentations, surveys, testing and assessment of practical training (60%) - performance of analytical and calculation works, presentations. The semester number of points is formed by the points received by the student in the process of assimilation of material from all topics of content modules, performance of all specified works.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline