Infopaket

Internet Marketing

ВК 3.2.12

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

5

PLO 8. Use specialized software and information systems to solve management problems of the organization. PLO 13. Be able to plan and implement information, methodological, material, financial and personnel support of the organization (unit).

External form

1. Know: the basic principles of enterprise operation; modern ICT and artificial intelligence tools; basics of legislative regulation of business on the Internet. 2. Have the skills of analysis, synthesis, processing and visualization of statistical data, construction of economic and mathematical models; work with the regulatory framework.

Content module 1. "Internet commerce in the new economy", which examines the development of structural components of e-commerce, their institutional support in Ukraine and the world market. Content module 2. "Organizational and technological methods and approaches in the field of Internet commerce", which examines modern software, hardware, technology and information support for the functioning of certain areas in the field of Internet commerce.

1. Закон України “Про електронну комерцію” від 03.09.2015 No 675-VIII. 2. Закон України “Про електронні довірчі послуги” від .05.10.2017 No 2155-VІІІ. 3. Закон України “Про електронні документи та електронний документообіг” від 22.05.2003 No 851-IV. 4. Закон України “Про платіжні системи та переказ коштів в Україні” від 05.04.2001 No2346-111. 5. Зелена книга. Ринок електронної комерції. // Офіс ефективного регулювання. Грудень – 2018 [Електронний ресурс]. – Режим доступу : https://regulation.gov.ua/book/117-zelena-kniga-rinok-elektronnoi-komercii 6. Плескач В.Л., Затонацька Т.Г. Електронна комерція: Підручник. - К.: Знання, 2007.-535 с.

Problem-oriented learning: lectures, seminars, consultations, independent work

Current assessment: 1. Assessment for seminar work and test work on theoretical principles and innovative approaches to personnel management of the organization - 40 points (24 points limit score). 2. Evaluation for seminar work and control work on strategic aspects of personnel management - 40 points (threshold score 24 points). The final evaluation is carried out in the form of a test with a maximum score of 20 points (marginal score of 12 points).

Ukrainian