Infopaket

Strategic analysis of international markets

1.10

Обов’язкова дисципліна для ОП

Second

2023/2024

2 Semester

8

PLO 5. To present and discuss the results of scientific and applied research and marketing projects in national and foreign languages PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO11. To apply the methods of marketing strategic analysis and interpret its results to improve a market player’s activity PLO 15. To collect necessary data from different sources, process, and analyze its dynamics using modern methods and specialized software PLO 16.To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods. PLO 17. Be able to make public the results of own scientific research in a professional environment and present them with the use of modern technological tools.

Successful mastering of the courses "Marketing", "Marketing Research", "International Marketing", "Business Marketing", "Statistics", "Probability Theory for Economists", "Mathematical Statistics for Economists".

The curriculum consists of the following modules: Module 1. "Research of international markets" 1. "The essence and specifics of international marketing research" which considers the essence, specifics, complexity, types, stages of international marketing research; the influence of cultural environment on international marketing research, development of goals and objectives in international marketing research, comparative analysis of market environment factors of two or more countries in international research .. 2. "Sources of marketing information. Procedures for conducting international marketing research ", which discusses the sources of international secondary marketing information, methods and specifics of collecting primary information in international research, features of development and translation of the questionnaire, determining the equivalence of data, ethics of international marketing research.

1. Starostina A.O. Marketing research of national and international markets: textbook.-K.: 2012. 2. Kumar V. International marketing research. – Prentice Hall, 2000. 3. Craig C.S. and Douglas S.P. International marketing research: 2nd Edition Chichester, UK: John Wiley& Sons, 2009. 4. Cochran W.G. Sampling Techniques. Wiley. 3-ed., 1977. 5. Lohr S.L. Sampling: Design and Analysis. Duxbury Press, 1999. 6. Sarndal C.-E., Swensson B., Wretman J. Model Assisted Survey Sampling. Springer Verlag, 1992. 7. Chernyak O.I. The technique of sample research. - K.: KVITS, 2001. 8. Selective observation: Terminological dictionary / O.O.Vasechko, O.I.Chernyak, E.M.Zhuykova and others. - K.: State Statistics Committee of Ukraine, 2004. 9. Marketing: Textbook / edited by A.O. Starostina. -K.: Znannia, 2009. 10. Chernyak E.O. Methods of quantitative market research. Educational and methodological complex for students of the bachelor's-K., 2019.

Lectures, seminars, individual work

Semester assessment: 1. Presentation of group mini-projects (Min. - 24 points, Max. -40 points). 2. Presentation of a group research project (Min. - 12 points, Max.-20 points). Final assessment in the form of an exam (Min. - 24 points, Max. - 40 points). A student is not allowed to take the exam if he / she scored less than 36 points during the semester. To be admitted to the exam, you must complete an independent project, pass all homework to get scores up to 36. The score for the exam cannot be less than 24 points to get an overall positive grade for the course.

Ukrainian