International Business Communications

Course: International Economics

Structural unit: Faculty of Economics

Title
International Business Communications
Code
ОК 11
Module type
Обов’язкова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
1 Semester
Number of ECTS credits allocated
6
Learning outcomes
1. Propose, justify and make effective decisions on the development of socio-economic systems and management of economic entities 2. Communicate freely on professional and scientific issues in the state and a foreign language orally and in writing 3. Assess personal performance, demonstrate leadership skills and the ability to manage staff and work as part of a team 4. Justify management decisions for effective business development, taking into account goals, resources, constraints and risks 5. Plan and perform scientific and/or applied research, make reasonable conclusions on the results of research, present the results, and reason their opinions
Form of study
Prerequisites and co-requisites
knowledge of general psychology, marketing and principles of public speaking
Course content
Discipline consists of two main modules: Module 1 - General approaches to form an internationalized system of business communications considers the place of communication in the company's international marketing system; features of the communication process in an internationalized business environment; psychological peculiarities of intercultural communications Module 2 - Practical aspects of forming an internationalized system of business communications in the digital world examines the principles of intercultural written and oral communications around the world; self-diagnosis of a business letter; report and presentation technique
Recommended or required reading and other learning resources/tools
Kochkina N.Yu. Marketing management: training. manual. - K.: Interservice, 2019. Marketing: terminological dictionary / A.O. Starostina, N.Yu. Kochkina, V.V. Zhurylo [etc.] / edited by A.O. Starostina K.: "NVP "Interservice", 2017. Kochkina N.Yu., Prygara O.Yu. Educational and methodical complex for ensuring the teaching of the academic disciplines "Business Communications", "International Business Communications". K.: Kyiv University Publishing and Printing Center, 2012. Marketing: textbook / A.O. Starostina, N.P. Goncharova, E.V. Krykavskyi [etc.] / edited by A.O. Starostina K.: Knowledge, 2009.
Planned learning activities and teaching methods
Lections, seminars, individual work, consultations
Assessment methods and criteria
mini-projects, quizzes, international research project, examination
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Nataliia Kochkina
Department of Marketing and Business-Administration
Faculty of Economics

Departments

The following departments are involved in teaching the above discipline

Department of Marketing and Business-Administration
Faculty of Economics