Infopaket

Direct sales (Training)

ВК 1.2 (СПРБ)

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

3

ПРН4. To demonstrate the ability to develop a marketing strategy and tactics considering their cross-functional character. ПРН8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. ПРН10. To justify marketing decisions regarding a market player by using modern managerial principles, approaches, methods, and techniques. ПРН12. To diagnose and strategically and operationally manage marketing to develop and implement marketing strategies, projects, and programs. ПРН14.To form a marketing system of interaction, to build long-term mutually beneficial relations with other market players. ПРН16. To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods.

Full-time form

1. To know: basic concepts, principles, functions of marketing, the specifics of market behavior of the company, its economic interests, the principles of developing marketing strategies. 2. To have the skills to analyze, synthesize, process secondary and primary marketing information, identify and analyze market factors, be able to systematize market factors influencing the company

The curriculum consists of a content module "Strategic and practical aspects of direct sales", which considers the essence of the stages of direct sales, direct sales planning, direct sales techniques, methods of identifying customer interests, approaches to effective product presentation, techniques for overcoming customer objections in direct sales.

Lectures, seminars, individual assignments, individual project, group assignments, trainings

Oral report, survey, presentation, testing

Ukrainian