Infopaket

Strategic Analysis of National and International Markets

ОК 2

Обов’язкова дисципліна для ОП

Second

2023/2024

2 Semester

12

PLO 3. To plan and conduct own marketing research, analyze its results and justify effective marketing decisions under uncertainty. PLO 5. To present and discuss the results of scientific and applied research, and marketing projects in national and foreign languages. PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO 11. To apply the methods of marketing strategic analysis and interpret its results PLO 15. To collect necessary data from different sources, process and analyze its dynamics p PLO 16. To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, general and specific research methods. PLO 17. Be able to make public the results of own scientific research in a professional environment and present them

Full-time form

1. Know: the basic principles of economic activity; international activities, strategic management, marketing, international marketing 2. Have the skills of analysis, synthesis, processing and presentation of statistical data, work with the regulatory framework, assessing the effectiveness of enterprises

The study program consists of the following content modules: Content module 1. "Market Research" (6 credits); Content module 2. "Consumer Behaviour" (3 credits); Content module 3. "Methodology and organisation of economic scientific researches with intellectual property bases" (3 credits).

1. Старостіна А.О. Маркетингові дослідження національних і міжнародних ринків: Підручник / А.О. Старостіна. – К.: ТОВ «Лазарит-Поліграф», 2018. – 480 с. 2. Kumar V. International Marketing Research / V. Kumar. – Prentice Hall, 2020. 3. Codogan J. Comparative, Cross-Cultural and Cross-National Research: A Comment On Good and Bad Practice / John Codogan // International Marketing Review. – 2019. – V. 27, Issue 6. − pp. 601−606. 4. Роузфилд С. Сравнительная экономика стран мира: Культура, богатство и власть в XXI веке / С. Роузфилд. – РОССМЭН, М. 2014. 5. Craig C.S. Contextual and Cultural Factors Underlying Americanization / C. Samual Craig, Susan P. Douglas, Aronte Bennett John Codogan // International Marketing Review. – 2019. – V. 26, issue 1. − pp. 90−109.

Lectures – 56 h. Seminars – 56 h. Consultations – 8 h. Individual work – 240 h.

Forms of student assessment: (during the semester max. Points 60 / minimum points 36) 1. Homework, group assignments, tests - 40 points / 24 points; 2. Independent work - project (individual task) - 20 points / 12 points; - final assessment in the form of an exam A student is not allowed to take the exam if he / she received less than 36 points during the semester. If the student's grade on the exam is lower than the minimum threshold level (24 b /), the points for the exam are not added to the semester grade (considered zero), and the final grade in the discipline is unsatisfactory.

English