Infopaket

International Business Communications

ОК 6

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

6

1. To know and be able to apply in practice modern marketing principles, theories, methods, and practical tools 2. To present and discuss the results of scientific and applied research and marketing projects in national and foreign languages 3. Be able to establish and improve the marketing system of a market player 4. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing 5. To form a marketing system of interaction, to build long-term mutually beneficial relations with other market players 6. Be able to make public the results of own scientific research in a professional environment and present them with the use of modern technological tools 7. To apply pedagogical technologies and deliver professional disciplines under the current legislation

Full-time form

knowledge of general psychology, marketing and principles of public speaking

Discipline consists of two main modules: Module 1 - General approaches to form an internationalized system of business communications considers the place of communication in the company's international marketing system; features of the communication process in an internationalized business environment; psychological peculiarities of intercultural communications Module 2 - Practical aspects of forming an internationalized system of business communications in the digital world examines the principles of intercultural written and oral communications around the world; self-diagnosis of a business letter; report and presentation technique

1. Кочкіна Н.Ю. Управління маркетингом: навч. посібник.- К.: Інтерсервіс, 2019. 2. Маркетинг : термінологічний словник / А.О. Старостіна, Н.Ю. Кочкіна, В.В. Журило [та ін.] / за ред. А.О. Старостиної. К. : «НВП «Інтерсервіс», 2017. 3. Кочкіна Н.Ю., Пригара О.Ю. Навчально-методичний комплекс забезпечення викладання навчальних дисциплін "Бізнес-комунікації", "Міжнародні бізнес-комунікації". К. : Видавничо-поліграфічний центр "Київський університет", 2012. 4. Маркетинг : підручник / А.О. Старостіна, Н.П. Гончарова, Є.В. Крикавський [та ін.] / за ред. А.О. Старостиної. К. : Знання, 2009. 5. X-Culture Training and Project Materials. URL : http://www.x-culture.org/training.html

Lections, seminars, individual work, consultations

mini-projects, quizzes, international research project, examination

Ukrainian, English