Infopaket

Marketing of innovation

1.06

Обов’язкова дисципліна для ОП

Second

2023/2024

2 Semester

5

PLO 4. To demonstrate the ability to develop a marketing strategy and tactics considering their cross-functional character. PLO 5. To present and discuss the results of scientific and applied research, and marketing projects in national and foreign languages. PLO 12. To diagnose and strategically and operationally manage marketing to develop and implement marketing strategies, projects and programs. PLO 13. To manage the marketing activity of a market player, its departments, groups and networks, to determine the criteria and indicators for its evaluation. PLO 17. Be able to make public the results of own scientific research in a professional environment and present them with the use of modern technical tools. PLO 18. To apply pedagogical technologies and deliver professional disciplines in accordance with the current legislation

Full-time form

Students should know: the essence and mechanisms of processes in the international economic system, economic features of international companies. Students should be able to: analyze the economic activity of market participants in a changing business environment.

The program of the study discipline compounds of the following study modules (2 modules): Content Module 1. The concept of innovation, which considers the major approaches to managing innovations in an enterprise, innovative strategies of an enterprise, organizational forms of innovative activity. Content Module 2. Strategic aspects of marketing of innovations, which is devoted to the major tactical and operational issues which modern organizations face during its business activity while producing innovations

1. Davila T., Epstein M., Shelton R. Making Innovation Work: How to Manage It, Measure It, and Profit from It. Pearson Education, 2012. 368 p. 2. Tidd J., Bessant R. Managing Innovation: Integrating Technological, Market and Organizational Change. New York: John Wiley and Sons, 2020. 624p. 3. Trott P. Innovation management and New Product Development. Pearson Education, 2017. 666 p. 4. Aarikka-Stenroos, L., Ritala, P. Network management in the era of ecosystems: Systematic review and management framework. Industrial Marketing Management. 2017. No 67. P. 23–36. 5. Prygara O., Nagachevska T. Model of Innovative Development of a Modern Enterprise. Management of modern socio-economic systems: collective monograph edited by J. Žukovskis, K. Shaposhnykov. Lithuania: Izdevnieciba «Baltija Publishing», 2017. P.224-240.

Lectures, seminars, сase study, group tasks, individual project

Forms of assessment: - semester assessment: 1)Survey and homework check ( max- 40 / min - 24 points); 2) Project presentation (max- 20/ min - 12 points); - final assessment in the form of exam: A student is not allowed to take an exam if he has scored less than 36 points during the semester. The exam's score can not be less than 24 points in order to obtain a general positive assessment for the course. If the student's grade on the exam is lower than the minimum threshold level (24 points), the points for the exam are not added to the semester grade (considered equal to 0), and the final grade in the discipline is unsatisfactory There are 4 blocks of tasks for the exam / Block 1 - theoretical questions / Block 2 - categories / Block 3 - test tasks Block 4 – situational/creative tasks The final grade (min - 60/ max- 100 points) consists of the semester number of points (min - 12/ max- 36 points) and the exam score (min – 24 /max - 40 points).

Ukrainian/English