Professional and corporate ethics

Course: Marketing

Structural unit: Faculty of Economics

Title
Professional and corporate ethics
Code
1.02
Module type
Обов’язкова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
2 Semester
Number of ECTS credits allocated
3
Learning outcomes
PLO 2. To be able to adapt and apply new developments in marketing theories and practices to achieve specific goals and objectives of a market player. PLO 3. To plan and conduct own marketing research, analyze its results, and justify effective marketing decisions under uncertainty. PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO14. To form a marketing system of interaction, to build long-term mutually beneficial relations with other market players. PLO 16. To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods. PLO 18. To apply pedagogical technologies and deliver professional disciplines under the current legislation.
Form of study
Full-time form
Prerequisites and co-requisites
Before studying this course, students should know the main stages and characteristics of the historical and cultural process; basic economic doctrines and their values; basic methods of research of features and specifics of economic practices. Be able to isolate and analyze information on current economic practices; apply terms, categories, classifications of philosophy, economic theory, sociology, management in relation to contradictory phenomena and processes of economic reality; find adequate mechanisms for their solution and prevention. Have basic skills in working with consolidated information.
Course content
The discipline acquaints students with the basic conceptual and categorical apparatus of ethics, its methods and tools for identifying moral issues in the context of economic activity. The reasons for the request to update the values in professional activities as such and in particular in the economic sphere are articulated, the value and regulatory requirements of basic ethical systems are compared with the concretization in modern economic practices. The subject of professional and corporate ethics is considered; the difference, contradictions and probability of conflict between the value and normative requirements of professional and corporate morality are emphasized. The tools for preventing such conflicts and the forms and means of increasing the ethical competence of professionals / members of the corporation are discussed.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
lectures – 14 h. Seminars – 14 h. Individual work - 62 h.
Assessment methods and criteria
Evaluation of semester work: 1. Oral report, additions and participation in discussions at seminars 21/42 points (maximum for 1 oral report, additions, participation in discussions - 3 points, minimum 0.5 points). 2. Independent work (essay): 6/9 points. 3. Independent work (situational analysis): 8/10 points (maximum for 1 independent work - 4 points, minimum - 2 points). 4. Test work: 6/10 points. The semester number of points is formed by the points obtained by the student in the process of mastering the material from the entire course. The general assessment for the semester consists of points obtained for classroom work (oral reports, additions and participation in discussions at seminars), individual work (essays, situational analysis) and tests. All types of work for the semester have: - in the maximum measurement of 80 points - in the minimum measure of 48 points Final test in writing: 12/20 points - final evaluation
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Departments

The following departments are involved in teaching the above discipline