International management
Course: Marketing
Structural unit: Faculty of Economics
Title
International management
Code
1.07
Module type
Обов’язкова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
1 Semester
Number of ECTS credits allocated
6
Learning outcomes
PLO 2. To be able to adapt and apply new developments in marketing theories and practices to achieve specific goals and objectives of a market player.
PLO 4. To demonstrate the ability to develop a marketing strategy and tactics considering their cross-functional character.
PLO 5. To present and discuss the results of scientific and applied research and marketing projects in national and foreign languages.
PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing.
PLO 15.
To collect necessary data from different sources, process, and analyze its dynamics using modern methods and specialized software.
PLO 17.
Be able to make public the results of own scientific research in a professional environment and present them with the use of modern technological tools.
Form of study
Full-time form
Prerequisites and co-requisites
1. Know: the basic principles of economic activity; international activities, strategic management, marketing, international marketing
2. Have the skills of analysis, synthesis, processing and presentation of statistical data, work with the regulatory framework, evaluating the effectiveness of enterprises
Course content
The course program includes following modules:
Content Module 1. «Basics of International Management” which considers the major approaches to management within the international activity of the various types of organizations activity, effective operation within international environment, form of international business.
Content Module 2. "Operations within International Business", which is devoted to the major tactical and operational issues which modern organisations face while conducting business activity abroad in the process of financial, investment, operations, human resources, marketing, logistics and other areas’ management.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
lectures – 8 h.
Seminars – 4 h.
Individual work - 168 h
Assessment methods and criteria
Homework, group assignments, tests - 40 points / 24 points;
2. Independent work - project (individual task) - 20 points / 12 points;
- final assessment in the form of an exam
Language of instruction
English
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline