E-commerce
Course: Marketing
Structural unit: Faculty of Economics
Title
E-commerce
Code
ВБ 3.2.2
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
8 Semester
Number of ECTS credits allocated
3
Learning outcomes
PLO5. Apply analytical and methodological tools to substantiate proposals and make management decisions by various economic agents (individuals, households, enterprises and public authorities).
PLO10. To analyze the functioning and development of economic entities, to determine the functional areas, to calculate the relevant indicators that characterize the effectiveness of their activities.
Form of study
Distance form
Prerequisites and co-requisites
1. Know: the basic principles of enterprise operation; modern ICT and artificial intelligence tools; basics of legislative regulation of business on the Internet.
2. Have the skills of analysis, synthesis, processing and visualization of statistical data, construction of economic and mathematical models; work with the regulatory framework.
Course content
The curriculum consists of two content modules:
Content module 1. "E-commerce in the system of the new economy", which examines the development of structural components of e-commerce, their institutional support in Ukraine and the world market.
Content module 2. "Organizational and technological methods and approaches in the field of e-commerce", which examines modern software, hardware, technology and information support for the functioning of certain areas in the field of e-commerce.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Assessment methods and criteria
1. Content module 1 (MR1), includes topics 1-7, form of control - modular test (Min. - 15 points, Max. - 20 points).
2. Content module 2 (MR2), includes topics 8-11, as well as independent analytical work; form of control - modular test (Min. - 20 points, Max. - 40 points).
- final assessment in the form of a test
A student is not allowed to take the test if he / she received less than 45 points during the semester.
If the student's grade is lower than the minimum threshold (15 points), the score is not added to the semester grade (considered equal to zero), and the final grade in the discipline is unsatisfactory.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline