Infopaket

Project management in marketing activities

ВБ 3.1.8

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

5

PLO 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools. PLO 6. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. PLO 7. Use digital information and communication technologies, as well as software products necessary for marketing activities and the practical application of marketing tools.

Students should know: the basic laws of market economy as the basis for the functioning of various modern economic systems; the nature and types of economic needs of society and economic interests; know the basic principles of marketing; the structure of the analysis of the marketing environment; basics of marketing product policy and marketing communications policy, basics of pricing. Students should be able to: analyze, synthesize, process and visualize statistics.

The essence and content of the project management process in marketing activities are revealed, as well as the essence of marketing activities management, marketing activities process, organization of marketing management, creation of organizational structures at the enterprise, essence of marketing planning. The components of project management in marketing activities are considered, which include consideration of marketing strategies, marketing strategic planning, development of marketing programs, tactical and operational planning and control of marketing activities.

Lectures, seminars, сase study, group tasks, individual project

1) Evaluation of group projects, homework assignments and control work – max 40 points, min – 24 points 2) Evaluation of individual project - max 20 points, min – 12 points. 3) Assessment of exam tasks – max 40 points, min – 24 points.

Ukrainian