Infopaket

Marketing price policy

ОК 1.28

Обов’язкова дисципліна для ОП

First

2023/2024

6 Semester

5

To know the main tasks and problems of pricing, the main options of pricing strategies, and pricing methods. To analyze the market situation and the different types of competition intensity; choose the method of setting price for products based on market environment and competing prices, and also based on costs; consider the tasks of production and marketing research, financial results, competitors’ actions, consumer behavior, and current legislation.

To know basics of economic theory, microeconomics, macroeconomics, functioning of enterprise’s economic and international economics, basics of economic analysis, marketing, management, basics of economic history, principles of enterprise’s financial activity To work with analytical data and enterprise’s reports; to assess the enterprises effectiveness; to have the skills to search, process and present statistical information, analyze the marketing situation at international and local markets.

The program of discipline reviews the aspects of pricing strategies and tactics. The program studies the main methods of pricing, key characteristics of auctions and tenders, special aspects of international pricing, bases of price marketing research at local and international markets. The program also analyzes the factors that influence price setting, methods of development the price strategy and setting the base price for goods/services of the enterprise.

Lection, seminars

Module test, home work, project work, group work

Ukrainian