Merchandising
Course: Marketing
Structural unit: Faculty of Economics
Title
Merchandising
Code
ВБ 2.3.1.1.
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
6 Semester
Number of ECTS credits allocated
5
Learning outcomes
PLO 2. Analyze and predict market phenomena and processes based on the application of fundamental principles, theoretical knowledge and applied skills of marketing activities.
PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools.
PLO 7. Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and the practical application of marketing tools.
PLO 8. Apply innovative approaches to the marketing activities of a market entity, flexibly adapt to changes in the marketing environment.
PLO 9. Assess the risks of marketing activities, establish the level of uncertainty of the marketing environment when making management decisions.
Form of study
Prerequisites and co-requisites
Background for the course: The background of the course are the following disciplines: Marketing, International Economics, International Finance.
Course content
The curriculum consists of the following content modules:
Module 1. Merchandising as a tool for competitiveness increase, which covers process of emergence of merchandising concept, its purpose, tasks and functions, considers the essence of three-level merchandising concept.
Module 2. Organization of merchandising system in the company, which is devoted to the merchandising of food and non-food groups, the use of POS materials.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, individual work
Assessment methods and criteria
Modular test, survey, discussion, defense of the creative project, final test
1. Homework check, modular test. (Min. - 15 points, Max. - 25 points).
2. Checking homework (Min. - 15 points, Max. - 25 points).
3. Project implementation - marketing research (Min. - 15 points, Max. - 25 points).
4. Final test (PKR) (Min. - 15 points, Max. - 25 points).
A student is not allowed to take the test if he received less than 45 points during the semester.
If the student's grade is lower than the minimum threshold (15 points), the score is not added to the semester grade (considered zero), and the final grade in the discipline is unsatisfactory.
Language of instruction
English
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline